Marketing Day: November 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Google Glass Adds Work/Home Directions, Google Calendar Search & More
  Google has rolled out a few new search-related features as part of a new software update for Google Glass wearers. The XE11 software update lets users say voice commands like “get directions to home” or “get directions to work.” To make that possible, though, the user has to first provide home and work addresses in […]
• Study: Only 8% Of Brands Believe Its Marketing Team Is Strong Across All Digital Marketing Channels
  A new survey from Online Marketing Institute in conjunction with Kelly Staffing and ClickZ has discovered a majority of brands and enterprise organizations rank digital marketing very important, but only eight percent claimed to have marketing teams that were strong across all digital marketing channels. Surveying a total of 750 brands and agencies ranging from […]
• Google Brings Local Search To Digital Displays Across London
  Google has undertaken a novel marketing experiment in London. Called “Google Outside,” and first reported by the website Campaign, Google and agency R/GA have deployed 160 digital displays at bus stops and underground stations across London. The electronic displays offer “local search” information on tourist attractions, businesses and entertainment. As far as we can tell […]
• Social Media Checklist For New Websites & Businesses
  As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That’s true for any business new to the internet, as well. However, diving head-first into an ever-expanding realm of social media networks can feel overwhelming at […]
• Mobile Trends By The Numbers, Just In Time For The Holidays
  Mobile is on the minds of brands and consumers everywhere. Innumerable stats point to the rise of mobile and the subsequent changes in consumer behavior. Consumers are quickly re-shaping the way brands connect to their audiences as they take hold of the multi-screen world. With the holiday season just around the corner and a new […]
• Thumbs Down? Facebook Testing Star Ratings For Pages
  Turns out that the Facebook ‘Like’ that we’ve grown to love just might not be descriptive enough. The like is binary data that indicates whether or not a user is a fan, or not, but not much else. TechCrunch spotted the usage of star ratings (5 possible) on desktop versions for some pages. This isn’t […]
• Report: Key Takeaways From The First Ever Instagram Ad
  Last week, to the chagrin of many users, the first Instagram ad began appearing in the feed. This flagship Michael Kors ad was analyzed in-depth by nitrogr.am which uncovered the following findings. It should first be noted that the graphic of overall Likes looks identical to other social ads. Typically, brands leverage their own organic […]
• Live @ SMX Social Media Marketing: Keynote Conversation With Boston Celtics’ Peter Stringer
  There are both benefits and challenges to being a brand with an enormous fan base. The obvious benefits involve having a large audience that wants to hear what you’re saying and engage with you on social channels. The flip side is that passion runs high and can lead to difficult situations if those fans aren’t […]
• Facebook Drops The Thumb, Intros New “Like” & “Share” Buttons
  Facebook has given the thumbs down to its three-year-old “Like” button, introducing a new version that replaces the “thumbs up” symbol with Facebook’s logo. A new, matching “Share” button was also introduced today. In a blog post Wednesday, Facebook’s Ray He says the new buttons produced positive results during testing: We’re already seeing a favorable […]
• Report: App Session Times Run Longer On Tablets, But App Usage Is More Frequent On Smartphones
  In conjunction with the launch of the Adobe Mobile Services for its Marketing Cloud platform, Adobe has released an app engagement report based on data from more than 600 brands. According to the Adobe Digital Index report, app session times on tablets run nearly twice as long as app sessions on smartphones, even though apps […]
• Twitter Prices IPO At $26 Per Share, Goes Public Tomorrow As TWTR
  Ready to get some stock in Twitter? The company, which will list publicly on the New York Stock Exchange tomorrow under the symbol TWTR, will sell for $26 initially. Twitter announced the news via a tweet today. Here’s the tweet: We just priced our IPO. pic.twitter.com/NWXaO4Myq0 — Twitter (@twitter) November 6, 2013 The tweet contains […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey
• Results Of SEMPO Survey Shows Search Marketing Salaries Have Dropped Nearly $7,000
• Google To Get EU “Watchdog” As Part Of Antitrust Settlement
• 5 Ways To Unlock The Benefits Of Semantic Search
• 2014 SEO Playbook: Google Hummingbird, Content & Authority
• How Recent Organic Search Changes Will Affect Paid Search
• The Return Of Pegman And Other New Google Maps Features
• Google Places Listings Get Integrated Into Android’s Phone App — And They’re Terrible
• French Court Orders Google To Remove Max Mosley Images From Search Engine Results

Online Marketing News From Around The Web:

Analytics

• Explainer: How Local Data Startups Are Building Analytics for the Real World, streetfightmag.com
• How To Upgrade To Universal Analytics, Koozai
• What You Need to Know About Facebook’s New Insights and Analytics, KISS Metrics

Blogs & Blogging

• 11 Questions to Ask Before You Blog, www.verticalmeasures.com
• 4 Easy Ways Non-Coders Can Add Personality to a Premium Theme, Copyblogger
• The 10 most common mistakes of blogger outreach, eConsultancy

Business Issues

• CNBC Transcript: Twitter CEO Dick Costolo Speaks One-On-One with CNBC’s Julia Boorstin Today, www.cnbc.com
• Finally, Facebook comes to Boston, gigaom.com

Copywriting, Design & Usability

• Accounting for Emotion in Heathcare Experience Design, uxmag.com

Domaining

• Why The New gTLDs Matter to Me, www.domaininvesting.com

Ecommerce

• 20+ Christmas ecommerce tips from the experts, eConsultancy
• 7 Online Marketplaces: Pros and Cons, Practical Ecommerce
• An ecommerce authentication system moves to the checkout page, Internet Retailer
• Yes, mobile shoppers convert at a higher rate than desktop shoppers, Internet Retailer

Email Marketing

• Emma Now Accepting Applications for Emma 25, Granting Free Email Marketing Services to 100 Nonprofits Worldwide, www.businesswire.com

General Internet Marketing

• Email vs Social Media: Which Deserves Your Budget More?, performancein.com

Internet Marketing Industry

• comScore Partners with Shareablee to Provide Clients with Social Media Benchmarking and Engagement Insights, comScore
• Mobile Ad Co Acquires US Network, performancein.com

Mobile/Local Marketing

• Are SMB Websites the Key to Digital Success for Local Publishers?, Screenwerk
• How Are Retailers Using Mobile in the Changing Path to Purchase?, eMarketer

Reputation Management

• Your Six Vital Online Reputations, www.trackur.com

Social Media

• 14 Steps to Succeeding at Facebook Marketing, www.jonloomer.com
• 3 Must-Have Social Media Tag Templates for Improved Sharing and SEO, moz.com
• 4 Social Analytics Tips to Improve Your Social Media Marketing, Social Media Examiner
• 4 Unique Ways To Improve Your Pinterest Marketing, blog.tailwindapp.com
• 5 Reasons Marketers Are Still Doing Social Wrong, www.socialmediaexplorer.com
• How B2C Marketers are Using LinkedIn: Opportunities and Examples, Content Marketing Institute
• Is Facebook Adding Results From Five-Star Ratings System To Pages?, All Facebook