Marketing Day: June 5, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: YouTube’s New One Channel Design Now Live For All Publishers All video publishers with YouTube profiles have now been converted to the new “One Channel” design. This shouldn’t be a surprise, […]
Matt McGee on June 5, 2013 at 4:59 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- YouTube’s New One Channel Design Now Live For All Publishers
All video publishers with YouTube profiles have now been converted to the new “One Channel” design. This shouldn’t be a surprise, though: YouTube started teasing the new look back in February and promised a few weeks ago that the full conversion would be happening today. One Channel adds a number of customizations to YouTube profile […] - “CMOs Are The New CIOs” & Other Things The Industry Is Saying About Salesforce Deal To Buy ExactTarget
Marketing insiders had much to say about yesterday’s announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5 billion. Commentaries were offered on everything from the future of marketing automation to the role of email marketing and its continued significance in an organization’s overall marketing strategy. Many feel the deal only reinforces the need for […] - DoubleClick Unveils New Initiatives To Support Social, Native Ads, Video Asset Management
Google will be rolling out a number of new features and tools for DoubleClick this year. DoubleClick’s Vice President, Display Advertising, Neal Mohan announced several new DoubleClick initiatives and features in a blog post that coincided with the start of the company’s annual thinkDoubleClick event. DoubleClick for Advertisers is getting a revamp and a new name. […] - Pew: 61 Percent In US Now Have Smartphones
This morning, the Pew Internet & American Life Project released new survey data (n=2,252 US adults) on smartphone adoption. The organization says that 56 percent of all US adults now have smartphones. However, among the population of mobile phone owners (91 percent of US adults), the smartphone penetration number is now 61 percent. By comparison, […] - Automatically Tweet During Your Account’s Optimal Time With New FollowerWonk & Buffer Partnership
Today, one of the most popular social media scheduling tools, Buffer, has teamed up with the also-popular Twitter Analytics tool Followerwonk. The integration is an exciting one. Thanks to Followerwonk data, Buffer will now be able to auto-schedule posts for users at the ideal times for each specific account. Followerwonk, a tool within the large […] - Google Glass Bans Porn Apps: Makes Colbert’s Wag Of The Finger
Yesterday, the first porn app for Google Glass was released; shortly later, Google banned the app after updating its Glass developer policies to prevent pornographic apps. MiKandi, the maker of the first Google Glass Porn app, updated the app to try to comply with those new policies, but Google has still limited or blocked their […] - Evolving Your Email Marketing From Crawl To Walk To Run To PR
Now that email marketing has been around for years, every retailer has an email marketing program. But, each program is at a different level of sophistication. The Evolution Of An Email Marketing Program Do you ever wonder where your program ranks compared to others? Need helping mapping out where to go from where you are? […] - Google Glass Gains Upgraded Photo Software With HDR, Captioning
Are you among the few out there with Google Glass? Now you’ve got better pictures — and the ability to add a caption – on the way. Google Glass just posted about the new features via its Google + page, saying about the photo software: Today we’re releasing new software for the camera on Glass. […] - Recently Rebranded Moz Files Petition To Cancel Online Marketing Company Doz Trademark
The newly-rebranded Moz, an online marketing software provider, has filed a petition to cancel a trademark of the similarly named online marketing company known as Doz. Moz filed the petition against Doz on April 9, 2013. According to the petition, Moz believes there is a likelihood of confusion between Moz and Doz because of the […] - Smartphones Pass Feature Phones, US Apple Growth Exceeds Others
IDC today released a device forecast that showed global smartphone shipments exceeding those of feature phones for the first time this year. Fueled in part by declining prices, smartphone growth is now taking off in emerging markets, as well. Back in the US, comScore released its monthly smartphone marketshare report. Among individual manufacturers, Apple controlled […] - Mad Men’s Joan Harris: The New Face Of Google Now?
If Google’s predictive search service Google Now needed a catchier name similar to Apple’s “Siri,” how about “Joan?” As in Joan Harris, who effectively personified herself in the last episode of Mad Men as doing what Google Now does. Joan Harris, junior partner with Sterling Cooper Draper Pryce Cutler Gleason & Chaough at the start […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments
- Mystery Solved: Why Mobile Safari Searchers Appear To Come “Direct” To Sites Rather Than Via Google
- Google AdWords Image Extensions Now In Beta
- Google’s Matt Cutts: Web Spam Benefits From Using Rel=”Author”
- Yahoo Officially Rolls Out New Yahoo Search Results Design
- Use Site Search Data To Fuel Your Content & Key Phrase Strategy
- Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
- More Sitelink Performance Detail Coming To Bing Ads Reporting
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
- 20 Must-Know Tips & Tricks To Master Google Analytics Data, www.hongkiat.com
- How To Track On-Site Social Interaction Better Using _Tracksocial In Google Analytics, Search Engine People
- Why Agencies NEED Admin Access in Google Analytics, wrightimc.com
Blogs & Blogging
- 7 company blogs that build community, www.ragan.com
Business Issues
- Facebook To Webcast Its First-Ever Stockholders Meeting June 11th, TechCrunch
- Yahoo CEO Marissa Mayer Is Top-Earning Chief in New Media, www.hollywoodreporter.com
Content Marketing
- Content Promotion Tips for Online Community Managers, Online Marketing Blog
Conversion Optimization
- How We Increased Conversions by 700% Using Giveaways to Capture Leads, Unbounce
- Increase Conversions Through Highly Optimized Landing Pages – Part 1, SEO.com
Copywriting, Design & Usability
- Why Persuasive Design Reviews Support Internet Marketing, www.internetmarketingninjas.com
- Responsive Web Design: Is It a Magic Bullet or a Conversion Killer?, MarketingProfs
Display & Contextual Advertising
- Getting the most from your 336×280 ad unit, Inside AdSense
- Retail Industry Maintains Digital Ad Spend Lead, eMarketer
Domaining
Ecommerce
- Amazon establishes online marketplace in India, timesofindia.indiatimes.com
- Amazon reportedly taking its grocery delivery service to LA, SF in 2013, 20 more markets in 2014, thenextweb.com
- EBay Launches ‘Shoppable Windows’, AdWeek
- Rakuten looks to empower businesses, Internet Retailer
Email Marketing
- Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?, Convince and Convert
- Failing at Email? An Email Marketing Consultant Can Raise Your Grade, clickmail.com
General Internet Marketing
- Entertainment and Media Businesses Raise Agility and Insight, press.pwc.com
Mobile/Local Marketing
- Announcing The Next Generation Of App Annie Intelligence, blog.appannie.com
- Buddy.com Releases Ground-Breaking Analytics Solution to Measure and Optimize Value of Mobile Applications, www.marketwire.com
- Small business gets boost from mobile marketing, www.usatoday.com
Other Items
- Casinos in two states have now banned Google Glass over fear of users cheating at card games, The Next Web
- Interview with Wearable Computing Researcher Thad Starner About the Benefits of Google Glass, www.technologyreview.com
- Is Google Glass Going To Change Architecture Forever?, www.architizer.com
- Shawn Ahmed: How Google Helps Islamic Extremists, www.huffingtonpost.com
Reputation Management
- How to get your customers to leave more reviews, www.targetlocal.co.uk
- Online Reputation Management: 3 Ways to Avoid SERP Casualties, BruceClay.com
- Reputation Management – Foresight is the Best Medicine, Business 2 Community
Social Media
- Facebook launches new local currency payments API, gives developers till September 12 to switch from Credits, The Next Web
- Google+ isn’t a social network; it’s The Matrix, m.guardiannews.com
- HootSuite vs. Buffer, Social Media Today
- Social Media Engagement in Pharmaceutical Industry Hindered More by Internal Lack of Social Confidence than External Regulations, New Research Finds, www.bizjournals.com
- Vine 101: 10 Ways to Engage Your Customers in 6 Seconds or Less, www.famefoundry.com
- Why Reach Is The Best Facebook Metric To Focus On, All Facebook
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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