Marketing Day: June 4, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• New Content Experiments API Launches To Power A/B Testing With Google Analytics
  Google announced the launch of a new API for Content Experiments in Google Analytics to allow developers to test site content with programmatic optimization. The API relies on the multi-armed bandit approach currently used for Content Experiments, but users can override it to rotate content evenly during experiments or use their own proprietary logic. Other […]
• Foursquare Testing Promoted Listings With Select NYC Small Businesses
  Foursquare has opened the door for a “handful” of small businesses in New York City to begin testing promoted listings — advertisements that don’t first require a consumer to check-in at the business’ location. Small businesses have traditionally been limited to advertising and promotion on Foursquare via discounts and other specials that only trigger after […]
• Salesforce To Buy ExactTarget For $2.5 Billion, Gain More Ground In Marketing Automation
  In an announcement released today from Salesforce.com, the popular CRM platform has entered into a definitive agreement to acquire cloud-based marketing services provider ExactTarget for approximately $2.5 billion. Unanimously approved by the boards of directors for both companies, Salesforce will pay $33.75 per share in cash for all outstanding shares of ExactTarget. According to a […]
• Twitter’s Jack Dorsey Climbs The SF-Oakland Bay Bridge, Goes Crazy On Vine With Travelogue
  Vine had a big day yesterday, being launched on Android. But now, Twitter’s short-video sharing app has gone to new heights, as Twitter chairman Jack Dorsey used it to document his climb up the San Francisco-Oakland Bay Bridge today. It began here: About to do something very interesting. vine.co/v/b3TrrJ7UbXb — Jack Dorsey (@jack) June 4, […]
• Amazon Ad Revenue Jumps 45 Percent, Tops $600 Million [Report]
  The world’s largest online seller generated nearly $610 million in ad revenues last year according to a new report from eMarketer. The ecommerce giant is making a play for more digital ad business with substantial efforts to build out its in-house ad tech capabilities and expand its offerings on mobile through the Kindle and apps. […]
• 5 Keys To Improve The Marketing & Finance Relationship
  Kim Kardashian and Kris Humphries were a disaster from the start – a failed marriage that never had a chance. He, a naive, budding basketball player who followed his heart more than his mind and fell in love with Kim. She, a for-no-good-reason celeb trying to make a quick buck and keep herself in the […]
• UK Court Finds Tweet Libelous Because Of Implied Meaning
  Could a tweet that doesn’t say anything overtly defamatory get you sued for libel in the UK? The answer is yes. In what appears to be the first case of its kind, a UK court has found that the implications of a tweet (against the backdrop of its larger context) could be the basis for […]
• Conducting Data-Driven Content Marketing
  Since it’s routine to measure return-on-investment (ROI) for online marketing campaigns, marketers are regularly looking at specific metrics and evaluating success based on campaign goals. Through this regular measurement, data is gathered that can be used to craft future content marketing endeavors that are truly aligned with audience needs. However, many marketers aren’t using this data […]
• Google Glass Diary, Part 6: Using Facebook, Twitter & Google+ In Glass
  Beyond the inherent value of being able to do local search and navigation or do basic informational searches, I believe that Google Glass needs to have a strong social integration if it’s going to succeed with average consumers. Way back in part two of this series, I said that Glass needed — at minimum — […]
• Former iProspect Leader Rob Murray Appointed Skyword President
  Content marketing and production solution provider Skyword has appointed veteran search marketer Rob Murray as their new president. Before joining Skyword, Murray held various leadership roles for digital marketing company iProspect, serving as the company’s global president since 2009. According to a release on Skyword’s site, Murray will be charged with expanding Skyword on a global […]
• Free Screenings Of “The Internship” Offered Today For Interns (Or Anyone)
  The Internship, the comedy movie where Vince Vaughn and Owen Wilson become Google interns, has declared it “National Intern Day” in order to offer interns, or really anyone, a chance to attend a free screening of the film tonight. The screenings are happening in a variety of US cities and begin at 7:30pm local time. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Don’t miss out on learning from the pros. Attend an SMX Advanced workshop!
• Search Your Own “Pins” On Pinterest
• Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share [Report]
• Monetizing Site Search Queries
• 3 Ways To Break The Link Building Block
• The Content Catalyst: How Content Drives Search & Social Synergy
• Trulia Is Making A Real Estate Search App For Google Glass

Online Marketing News From Around The Web:

Analytics

• Web Analytics – How deep should you dig?, Web Analytics World

Blogs & Blogging

• Blog Mistakes New Bloggers Should Avoid Like the Plague, www.logallot.com
• Bloggers: Choose Native Monetization, Performance Marketing Insider
• Blogging PR Secrets and Style Guides – What’s In and Out, ClickZ
• Reasons a Blogger Should Stick With WordPress, www.blogherald.com

Business Issues

• Apple Said to Shift Ad Focus to Support New Music Service, Bloomberg
• A Bigger Future for Facebook New York, Facebook
• Amazon plans major move into grocery business, Reuters
• Apple releases economic impact report for new headquarters, predicts 23,400 employees by 2016, The Next Web
• Building a Better Pinterest Through Data, Mashable
• Mobile App Monetization Network Tapjoy Restructures Top Management, With Some Layoffs, TechCrunch

Content Marketing

• Getting Visual: Your Secret Weapon For Storytelling & Persuasion, thefuturebuzz.com
• The 4 C’s of a smokin’ hot YouTube marketing strategy, www.seocopywriting.com

Conversion Optimization

• How to optimise your order confirmation screen for extra sales and sharing, econsultancy.com

Copywriting, Design & Usability

• Google Will Soon Launch Google Web Designer, A Free HTML5 Development Tool For Creating Web Apps, Sites And Ads, TechCrunch

Display & Contextual Advertising

• This Is When You Should Use Facebook’s Promoted Posts, Social Fresh
• Why Contextual Ads In Email Are Not a Bad Thing, HasOffers

Domaining

• Sedo Transactions Total $1.1 Million, The Domains

Ecommerce

• How do you build a great ecommerce team?, eConsultancy
• Yelp VP Ghaffary: 2.5 Trillion in Commerce Will Remain Offline, streetfightmag.com

Email Marketing

• Help! I’m blocked at Hotmail! What do I do now?, blog.returnpath.com

General Internet Marketing

• The Best Marketer in Silicon Valley Is Doing Everything You’re Not Supposed to Do, blog.hubspot.com

Internet Marketing Industry

• Network Advertising Initiative Announces 2013-2015 Board of Directors, www.marketwire.com
• Salesforce.com Acquires ExactTarget: The Content Marketing Institute Take, Content Marketing Institute
• SiteSpect Announces First-of-its-Kind Solution That Optimizes How a Site Works, Not Just How It Looks, www.sitespect.com
• Webtrends Unleashes Customer Experience Optimization For Global Brands, webtrends.com
• What Salesforce + ExactTarget means for marketers and PR pros, www.shiftcomm.com

Mobile/Local Marketing

• Android Jelly Bean hits 33% adoption, ICS falls to 25%, but Gingerbread still used by over 36% of Play users, The Next Web
• Google: We don’t allow sexually explicit Glassware content, 9to5google.com

Other Items

• Is Eye Tracking Coming to Google Glass?, Mashable

Reputation Management

• 4 approaches to negative online reviews, www.ragan.com
• Google Local & Review Scams – A Simple Solution, Mike Blumenthal

Social Media

• New Study Looks at Why People Tweet and What that Could Mean for Twitter’s Future, www.infodocket.com
• 29 Essential Tips from the Top Google Plus Geeks, www.blogtyrant.com
• 31% of consumers will take to social media to vent about poor customer service, www.thedrum.com
• 7 Free Tools to Find Twitter Influencers Who Interact with You, Small Business Trends
• Brands allocating most of social marketing budget on Facebook, uncertain of worth, Inside Facebook
• Fake Celebrity Twitter Accounts Photoshopping Verified Check Marks Into Profile Photos, Media Bistro
• How to Execute a Successful Social Media Marketing Initiative, Search Engine Journal
• INFOGRAPHIC: 7 Types Of Facebook Fans (And How To Make The Most Of Them), All Facebook
• Is Twitter Testing a New Look for Threaded Conversations?, Mashable
• Is Vine Growing Quicker Than Instagram Did?, simplymeasured.com
• Report: Corporations must join the Collaborative Economy, Jeremiah Owyang
• This Is the Perfect Pinterest Picture, According to Science, Wired
• Twitter Redesigns #Music To Further Highlight Charts, Offering A Hint Of What’s To Come Site-Wide, TechCrunch