Marketing Day: July 11, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: How To ID A Twitter Bot Account? It’s All In The Timing, Study Says Regardless of the content of tweets, it’s the timing of those tweets that can help distinguish bots […]
Matt McGee on July 11, 2013 at 5:02 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- How To ID A Twitter Bot Account? It’s All In The Timing, Study Says
Regardless of the content of tweets, it’s the timing of those tweets that can help distinguish bots on Twitter from actual individual and corporate accounts. Aldo Faisal and Gabriela Tavares, two researchers from Imperial College London, studied more than 160,000 tweets from personal Twitter accounts, company (“managed”) accounts and accounts controlled by bots (found by […] - The Microsoft Reorg Versus Google: Lots Of Engineering, No Ads, Social Or Search Execs
Microsoft has reorganized itself to be “One Microsoft,” with the company being organized by “function” rather than around products. How’s that compare to one of Microsoft’s chief competitors, Google, which did a reorg of its own two years ago? Microsoft is all about engineering, whereas Google is more product-focused, it seems. And unlike Microsoft, Google […] - Desktop OS & CTR: Opportunities Abound Depending On Target Market
Despite the growing impact of mobile devices on the Web browsing ecosystem as a whole, desktop users still generate the lion’s share of North American Internet traffic. This is particularly true during business hours, when desktop Web browsing reaches a prolonged peak. It’s important for marketers to recognize that this sector has remained anything but […] - Social Search: The Promise & The Problems In The Way
One of the reasons people clamor for good social search is their pre-purchase desire to access user-generated reviews — information from people who know the product or service and can offer a useful opinion. With Facebook graph search going live for all (using US English), we’ve learned a lot about how it works, and what […] - Popular Automation Service IFTTT Arrives For The iPhone
IFTTT (if this then that) is a well-known automation tool that helps services communicate with each other. For example, users who snap an Instagram shot can have it saved directly to Dropbox or any of the other 66 channels that IFTTT supports. Today, IFTTT is becoming more than just a web app as it has […] - Facebook Insights Gets A Refresh: New Interface, Rate Comparisons, Filter Options & More Stats To Track
Last month, we reported on new features for Facebook Insights being rolled out over the coming weeks. Now that a number of the features are available, Facebook marketer Jon Loomer has published a comprehensive overview of the updates on his blog at JohnLoomer.com. According to Loomer, Facebook Insights is, “drastically different than before.” He outlines […] - Simply Measured Launches LinkedIn Analytics, Includes Competitive Reporting
To help customers track, analyze and optimize their LinkedIn engagements and content offerings, social media analytics platform, Simply Measured, has introduced LinkedIn analytics reporting. Simply Measured rolled out two main LinkedIn reports in beta at this time: the Company report and Competitive report. The dashboards are designed to help companies get a better understanding of their […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool
- SMX East Agenda Posted – Register Now To Save With Super Early Bird Rates!
- The Perils Of Parallax Design For SEO
- All Hail Quality Score – King Of The AdWords KPIs!
- Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report]
- Google’s Matt Cutts: Rankings Won’t Drop If Site Goes Down For Short Period Of Time
Online Marketing News From Around The Web:
Affiliate Marketing
- An Invisible Thief: Affiliate Adware and Plugins, Affiliate Marketing Blog
- How Affiliate Programs Work & Why You Might Want To Go Another Route, www.youappi.com
Analytics
- Creating a Standard Data Layer for the Tag Management Industry, Google Analytics Blog
- Solving Tag Management Problems for Large Advertisers, Google Analytics Blog
Blogs & Blogging
- Accepting Guest Blog Posts? Follow These 6 Steps to Get Great Content, www.poweredbysearch.com
- How Denny’s became Tumblr’s diner, www.dailydot.com
Business Issues
- Google accused of ‘shameful hypocrisy’ in helping re-elect anti-global warming senator, www.zdnet.com
- Garlinghouse Skeptical About Tumblr Buy, Business Insider
- MySpace users threaten to sue over ‘crass arrogance’ of blog deletion, www.thedrum.com
- Ready For Launch?…Czech!, Yelp Official Blog
- Revealed: how Microsoft handed the NSA access to encrypted messages, The Guardian
- Shopzilla Acquires Zappli, An M-Commerce Startup Behind A Fast, 2-Click Mobile Checkout Technology, TechCrunch
- Three big takeaways from the Microsoft reorg, www.citeworld.com
- When Will Google Shares Hit $1,000?, www.covario.com
Content Marketing
- The Most Amazing (Content) Marketing Campaign. Ever., seogadget.com
- Three Proven YouTube Best-Practices to Drive Views, Reel SEO
- Want to Know What Makes Content Truly Successful?, www.chrisg.com
Conversion Optimization
- Landing Page Conversion Rate Guide: Top 12 Landing Page Tests, www.wordstream.com
- What’s In A Name? How To Use Naming Conventions To Convert, Crazy Egg
Copywriting, Design & Usability
- Creative And Innovative Navigation Designs, Smashing Magazine
- How (Not) To Manage A UX Project, uxmag.com
- Shocking Revelations of a Copywriter, www.seo-e.com
Domaining
- Body.com Sells On Godaddy.com For $380,000, The Domains
- Defending Your Brands Against Typosquatters, blog.domaintools.com
Ecommerce
- Using Content for Ecommerce Marketing, Practical Ecommerce
Email Marketing
- Acquiring Emails Through Mobile Text Messaging, blog.returnpath.com
- Benefit Beautifies the Unsubscribe Experience, www.retailemailblog.com
General Internet Marketing
- 90% of media is consumed on-screen – are you prepared for multi-screen, www.stateofsearch.com
- Four Marketing Rules We’ve Learned From Zombies, MarketingProfs
- Press Release Tips to Get You Noticed: 15 Journalists Tell You How, raventools.com
Internet Marketing Industry
- Experian Marketing Services releases new social engagement tools for cross-channel marketing platform, Internet Retailer
- Responsys inks deals with Kmart, Webster Holdings, www.cmo.com.au
- SumAll Caps Huge Year With First Acquisition And Customer Growth Of 1,100%, www.thestreet.com
Mobile/Local Marketing
- 10 Game-Changing Google Glass Apps, saydaily.com
- 5-Star Review Ratings Return to Google+ Local Pages, www.localvisibilitysystem.com
- A Mobile Marketing Strategy That Helps First, Sells Second, www.techipedia.com
- Google Glass: will they be a game changer for travelers?, Fox News
- Say Hello to the New Windows 8 Yelp App, Yelp Official Blog
- Seeing a bit further into the Google Glass, Mercury News
- US Mobile Payments to Top $1 Billion in 2013, eMarketer
- Vine, Path, Flipboard — but not Instagram — coming to Windows Phone 8, Geekwire
- Yelp’s Move into ‘Commerce’ Both Smart and Inevitable, Screenwerk
Other Items
Social Media
- Should You Care About Instagram Video?, Convince and Convert
- 6 Tools to Monitor Social Media Conversations, Practical Ecommerce
- Announcing Twilio Two Factor Authentication In The Account Portal, www.twilio.com
- Echofon and Buffer partner to give you the smartest Twitter client for Android and iPhone, blog.bufferapp.com
- Facebook adds verified profiles to iOS app, Inside Facebook
- Facebook Users Seeing ‘More Of What You Care About’ Module Atop News Feeds, All Facebook
- How to Build a Facebook Audience From Scratch, www.jonloomer.com
- Improvements to the App.net invitation system, blog.app.net
- Should Your CEO Actively Use Social Media? Here’s How from Chris Brogan, www.toprankblog.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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