Marketing Day: January 30, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Analytics Updates Remarketing UI & Builds Out List Import Options Catching up with its segmentation updates from last year, Google Analytics announced today a refresh to its Remarketing UI […]

Matt McGee on January 30, 2014 at 5:00 pm

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Analytics Updates Remarketing UI & Builds Out List Import Options
Catching up with its segmentation updates from last year, Google Analytics announced today a refresh to its Remarketing UI and new Remarketing list import options. Along with the new UI, users can create Remarketing lists based on origin, demographics and behavior. The Remarketing list builder now allows users to import existing segments, including custom segments […]
Paper: News Reader, Home 2.0 Or Facebook Replacement?
This morning Facebook announced its “Paper” app, which combines news from established sources and feeds from your friends. It has Flipboard-like page-turning functionality and seeks to enable users to “tell beautiful stories” to one another. The project is from Facebook’s app-development team, Facebook Creative Labs. It’s said to be the pet project of Facebook VP Chis […]
Susan Beebe, Social Strategist From Tyson Foods Named To #HashtagBowl Live Blog Lineup
Buffalo wings. Check. Pizza crust and toppings. Check. Tortillas and Chips. Check. All the makings of a great Super Bowl party indeed. Next step: invite guests to watch the game and critique the commercials. Check. What better VIP guest than Susan Beebe, the Social Media & Online Communities Manager at Tyson Foods, maker of many game […]
Last Chance for SMX West Early Bird Rates – Register Now!
Search Marketing Expo – SMX West rates increase Saturday, February 1st. Register now and save on all passes! Join us March 11-13 in San Jose for: The latest tactics and strategies: Over 75% of the sessions are new. Check out the agenda. Presentations by more than 80 internet marketing experts on SEO, paid search, local/mobile […]
The “Real Reason” Google Sold Motorola To Lenovo
In the wake of yesterday’s Reuters story and later confirmation of the $2.91 billion sale of Google’s Motorola hardware unit to Lenovo there were many theories presented about why the deal happened. Here is a summary of those theories and ideas: Google is simply “cutting its loses” and recovering what money it can on a […]
The Mobile Makeover Of Digital Marketing
As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital technology, when ad capabilities were limited to standard banner ads that screamed, “Click Here!” Simply put, innovations at the industry’s disposal today, including online video and mobile executions, were once easily dismissed as […]
A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans
This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers — and even some non-advertisers — thinking very holistically about their Big Game marketing. Oreo raised the bar with its rapid-response Tweet during the #BlackoutBowl last year, and, now, such quick wit and equally speedy media creation […]
Facebook Custom Audiences Add Better Targeting Options & New CTA Buttons
Today Facebook has officially rolled out (and improved) their audience capabilities that were announced last October for general use. This release is far and away the most sophisticated social advertising product to date. Advertisers can harness the existing functionality of Custom Audiences, use the Facebook remarketing pixel on their site or app for detailed tracking and […]
Google Selling Motorola Handset Business To Lenovo For $2.9 Billion
Google bought Motorola Mobility for $12.5 billion in late 2011 and is apparently going to sell it to Lenovo for billions less than that. Reuters is reporting that Google and the Chinese computer maker are in talks to transfer the Motorola business for roughly $3 billion. [Update: The deal has now been officially confirmed. More […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Excellent Analytics: Why You Need to Know This Free Tool, 3Q Digital

Blogs & Blogging

Consultants – This is Why Your Blog Isn’t Attracting Clients, pushingsocial.com

Business Issues

Facebook Turns 10: The Mark Zuckerberg Interview, BusinessWeek
Facebook Will Give Up The Ghost On Real Identity In Future Apps, TechCrunch
Incredible Labs Acquired By Yahoo, Mobile Assistant App Donna To Be Shut Down, TechCrunch
When Super Bowl Advertisers Compete For the Web, Google Wins, Ad Age
With Motorola sold, Google can focus on robots, Glass and smart homes, www.computerworld.com

Conversion Optimization

3 Steps to Kick-Start Conversions on Your Landing Pages, Crazy Egg

Copywriting, Design & Usability

2014 Web Design Trends: All Simple Everything, Luna Metrics

Domaining

Here’s what I honestly think about new top level domain names, Domain Name Wire
Warning: WalMart Is the Only Grocer in the World – Why Closed Generic gTLDs Spoil the Internet, DomainInvesting.com

Email Marketing

5 Ways to Boost Email Open Rates, Practical E-Commerce

Internet Marketing Industry

BrightTag Continues Global Expansion, Grows Presence in Latin America, www.brighttag.com
Forbes Names Trueffect One of America’s Most Promising Companies for 2014, PR Web
Gigya Releases Consumer Insights Dashboard to Provide Marketers With Unparalleled Understanding of User Identities, www.marketwired.com

Mobile/Local Marketing

Android on 79% of the 998 Million Smartphones Shipped in 2013, The Next Web

Other Items

You Have the Right to Express Your Opinion Online, Yelp Official Blog

Social Media

Eight Predictions for Super Bowl Tweets as Improv Marketing Takes the Field, www.ishmaelscorner.com
How to Analyze Your Social Media Activities With Excel, Social Media Examiner
How to create a social media editorial calendar, www.ragan.com
Why We Need a Pinterest Listening Tool, blog.tailwindapp.com

Video

Pre-releasing Super Bowl Ads: Tease or Full Monty?, blogs.emory.edu
Super Bowl Ads Rack Up 44 Million Views On YouTube Pre-Game, MediaPost
Super Bowl Ads Without the Super Bowl, www.newyorker.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.