Marketing Day: January 27, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Look Out @Oreo, @Arbys Left You In The Dust With A Tweet About @Pharrell’s #Grammys Hat
  Move over, Oreo. You earned kudos last year for your quick thinking funny tweet when the Super Bowl blackout happened. But there’s a new kid in town, Arby’s, showing that roast beef can newsjack a live event as well as the sweet stuff. Last night, in response to unusual hat worn by singer Pharrell Williams, Arby’s spotted […]
• Apple Sees Record $57.6 Billion Revs, 51M iPhone Sales
  Apple announced revenues and earnings that beat consensus earnings estimates though some will regard it as a “mixed” quarter. Revenues were $57.6 billion — a new record. The iPad sold better than expected, with 26 million units vs. an analyst estimate of roughly 24 or 25 million. However the iPhone missed aggressive projections of 57 million units, […]
• Pinterest Officially Rolling Out That “Explore Interests” Page
  Pinterest has now confirmed and announced the “Explore Interests” category that we wrote about last week when the test was first seen. The new category is rolling out today on the desktop, and it’ll be available on mobile soon. The new page is similar to Pinterest’s existing category structure in that it shows pins organized […]
• Infographic: Do-It-Yourself Tactics For Small Business Marketing
  Run a small business? Chances are, you’re not just the boss. You’re also the chief marketing officer. It’s tough being both the CEO and CMO, but you’re not alone. How are you planning to spend your limited time on digital marketing? If you’re like your peers, on email marketing, hoping for word-of-mouth and social media. […]
• Samsung, Surface Tablets Gain Traffic But iPad Still 78 Percent
  Following its immediate post-Xmas tablet traffic report, ad network Chitika has released new data showing the relative positions of the various tablet makers in North America. The iPad has lost roughly three points since a year ago, but it remains dominant. Samsung tablets and Microsoft Surface appear to be the “big gainers” on the list vs. a […]
• Meet Peter Shankman, Guest Commentator For Marketing Land’s 2014 #HashtagBowl
  All right, so many of you may already ‘know’ Peter Shankman, as active as he is on various social networks. You may also recognize him as a published author, entrepreneur and public speaker who is not shy about sharing his views on branding, improving customer service, social media, PR, marketing and advertising. Peter Shankman is best known […]
• SMX West Rates Increase Saturday – Register Now, Save $200!
  Early Bird rates for Search Engine Land’s SMX West conference expire Saturday. Register now and get three days of exceptional content and invaluable networking for only $1595. Join us March 11-13 in San Jose, CA for expert tactics, best practices and strategies to help you adapt and succeed in the ever-changing world of digital marketing. […]
• Samsung And Google Sign Patent Deal, Will It Help End The Madness?
  According to a statement yesterday, Samsung and Google have “furthered their long-term cooperative partnership with a global patent cross-license agreement covering a broad range of technologies and business areas.” The agreement covers existing patents and those filed over the course of the next decade. It’s being hailed by some as a breakthrough. However that remains to be seen. Unless or until […]
• Online Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [Nielsen]
  Nielsen’s latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more than 32 percent in the first three quarters of 2013. That makes online display advertising the fastest growing advertising media. That said, it remains the smallest with just 4.5 percent market share. TV advertising […]
• Why And How Brands Must Go Omni-Channel in 2014
  You visit your favorite retailer’s website. Upon your arrival, the site drops cookies on your browser. Next thing you know, you’re seeing a television ad promoting deals available via the retailer’s mobile app. And before you know it, you are accessing information on your mobile device and then visiting the brick-and-mortar store. As you browse […]
• The Third Team: 1/4 Watch Super Bowl For Ads; 81% See Them As Entertainment
  The National Retail Federation (NRF) and Prosper Insights released survey (PDF) data mostly focused on anticipated consumer spending on Super Bowl parties and related areas (i.e., new TVs, furniture). The survey also asked about interest in the commercials, which turn out to be a “third team” that people are tuning in for. The Third Team Unlike […]
• How To Create Case Studies To Improve Your Social Media
  At the time, it was the largest potential business contract of my life — my budding marketing agency had the opportunity to provide services to one of the most significant cultural institutions in the world. The inevitable question was posed: “Can you provide us with some case studies?” My reply: “I’ll get back to you.” […]
• Report: Majority Of Car Buyers Showrooming On Dealer Lots
  Showrooming has come to the automotive industry. Would-be car buyers have long used the PC internet for research during the purchase process; however a new study says that retail-style showrooming is now happening on car dealer lots. The data were collected in October and November 2013. According to a new study commissioned by Cars.com and conducted […]
• Old Spice Guy Saves Men From Buying Ridiculous Products In Body Spray “Internetervention” Campaign
  The Old Spice guy is back and this time he’s offering “Interneterventions” to keep men from making bad mistakes, like buying push-up muscle shirts or protein powered cologne. The Old Spice “Stage Your Own Internetervention” campaign, promoting Old Spice body spray, involves nine different fake offers each promoting a non-existent product. The product offers come […]
• Report: Facebook & StumbleUpon Saw Nearly 50% Increase In Referral Share Of Visits
  The StumbleUpon and Facebook talk of late hasn’t been chipper. Until Today. Shareaholic, a discovery and sharing platform that helps sites promote content, has released its Q4 Social Media Traffic Report. The last report saw a monumental gain from Facebook traffic in Q3 2013, this report is not much different. Additionally, a friendly (yet surprising) […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• SMX West Rates Increase Saturday – Register Now, Save $200!
• Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse
• Israel Wants To Tax Google To Support Local Content Publishers
• 10 Pro Online Reputation Management Tips For Local Businesses
• Google’s Latest Search Trick: “As The Crow Flies” Distance Calculation
• Apple Buys Ads On Google & Bing To Celebrate The Mac’s 30th Birthday
• German Courts Follow French Ruling & Order Google To Block Max Mosley Images In Search Results

Online Marketing News From Around The Web:

Analytics

• 13 Free Google Analytics Tools To Use Everyday, Koozai
• 2014 Digital Analytics Association Awards For Excellence, Google Analytics Blog
• Google Analytics & BigQuery: The Whys and Hows, Luna Metrics
• How to Use Google Analytics Content Grouping: 4 Business Examples, Analytics Talk
• Tag, You’re It: Audience Targeting Shifting From Browsers To Pages, MediaPost

Blogs & Blogging

• 43 Powerful Blog Marketing WordPress Plugins, pushingsocial.com
• Optimize Your WordPress Blog Content with Google’s Markup Helper, Content Marketing Institute
• Top 10 WordPress Plugins That You Need To Be Using In 2014, www.jeffbullas.com

Business Issues

• Google Takes Defamation Case to India’s Supreme Court, Wall Street Journal
• Google Wins $1 Case From Patent Owner Hassling Customers, Bloomberg
• Facebook Is Seeking “Editors” For News App, recode.net
• Google Acquires Artificial-Intelligence Company DeepMind, Wall Street Journal
• Google Broadens Its Outreach to GOP, Wall Street Journal
• Google Is Making A Land Grab For The Internet Of Things, TechCrunch
• Samsung Is Launching A Google Glass Clone Later This Year, Business Insider
• Snowden docs reveal British spies snooped on YouTube and Facebook, investigations.nbcnews.com
• Yahoo CEO Tried to Explain COO Mega-Payout to Troops Friday, but What Will She Tell Wall Street Tomorrow?, recode.net

Content Marketing

• A Recipe of Viral Features Used by the Fastest Growing Startups, KISS Metrics

Conversion Optimization

• How We Increased Landing Page Conversion by 16%: Lessons Learned from Redesigning the Buffer Home Page, blog.bufferapp.com
• Landing Page Image Outperforms Video, Increases Monthly Revenue by $106000, visualwebsiteoptimizer.com

Copywriting, Design & Usability

• Could This Headline Technique Double Your Click-Throughs Too?, Copyblogger
• Pragmatic UX Techniques For Smarter Websites, Smashing Magazine
• UX Consulting in 2014: Predictions and Pain, www.uxmatters.com
• When Design Best Practices Become Performance Worst Practices, uxmag.com

Display & Contextual Advertising

• Eye-Tracking Study: How to Beat Display Ad Blindness, MarketingProfs
• What It Takes To Launch an Ad Campaign, blog.adstage.io

Domaining

• Amazon gets a win in .Amazon fight & IO found to have conflict of interest in case, Domain Name Wire
• TrueCar Acquires True.com for $350,000, DomainInvesting.com
• Web.com Has 50 New gTLD For Pre-Registration, The Domains
• What domain names Pepsi and others bought, Domain Name Wire

E-Commerce

• 2014 e-retail will be more mobile and more global, Internet Retailer
• Rewards, Risks of Changing Ecommerce Platforms, Practical E-Commerce

Email Marketing

• 16 Rules to Make Your Email Rock, Crazy Egg

Internet Marketing Industry

• 35 SEO, Content & Social Media Conferences to Attend in 2014, www.searchdecoder.com
• Experian Marketing Services Recognized by The Relevancy Group as Top Email Service Provider for Innovation, Client Satisfaction and Functionality, Experian
• RIOT Announces Strategic Partnership with Kenshoo in Brazil, www.kenshoo.com

Mobile/Local Marketing

• GoDaddy Launches “Get Found” Local Listings Syndication Service, Screenwerk
• ReachLocal Helps Scion Shift into Digital and Increase Sales, Business Wire

Social Media

• #Grammys 2014: 862 million impressions, according to NTTR, Official Twitter Blog
• Google Plus now going all AOL on us, Web Ink Now
• Hacking the Facebook News Feed Algorithm, Get Elastic
• Reporter Follows Celeb-Obsessed People, Complains Twitter Is Broken, thefuturebuzz.com
• Social Media And Small Businesses, Search Influence
• Social Media Experts: Real vs. Fakers, authoritylabs.com
• The Grammy Awards’ Most-Mentioned Moments, Mashable
• The Grammys As Seen Through the Eyes of Brand Tweets, Digiday
• This is Why You Shouldn’t Build a Business Entirely Within Facebook, www.jonloomer.com
• What Community Managers Do & Why You Need Them, simplymeasured.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.