Marketing Day: Google updates AdSense, CTR hacks & conversion optimization

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz on October 6, 2016 at 4:00 pm

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Infographic: 11 amazing hacks that will boost your organic click-through rates
Oct 6, 2016 by Larry Kim
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
Give Google a break: Tackling paid links is harder than you may think
Oct 6, 2016 by Ian Bowden
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.
Why 2016 is NOT the year of conversion optimization
Oct 6, 2016 by Brian Massey
Columnist Brian Massey says it’s not yet time to declare this the year of conversion optimization, but with the bevy of tools and resources at our disposal, the industry is inching ever closer to it.
How to see all the Facebook Live video that’s happening around the world
Oct 6, 2016 by Tim Peterson
From political stump speeches to local TV news to piracy to porn, there’s a lot of programming being broadcast through Facebook Live.
So you want to build a #martech marketing stack?
Oct 6, 2016 by Matt McGee
How do you vet martech vendors? Should you invest more in people or technology? Those questions & more were answered in a Dreamforce 2016 session.
Paid search vs. paid social: how to design the ideal marketing mix
Oct 6, 2016 by AJ Wilcox
Don’t focus exclusively on either social or search. Columnist AJ Wilcox explains why you need to understand what each brings to the table and integrate them both into your marketing efforts.
How to find the email personalization sweet spot
Oct 6, 2016 by Scott Heimes
How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their email subscribers without overstepping boundaries.
AdSense tweaks the look for text ads again
Oct 6, 2016 by Ginny Marvin
The new look is meant to emphasize the ad copy by reducing design elements.
Take back control of your content
Oct 5, 2016 by Digital Marketing Depot
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, US marketing strategist at Bynder, as they explain how branding automation […]
Here’s how marketing research is looking past consumers and connecting with their bodies
Oct 5, 2016 by Barry Levine
Eye-tracking, brainwaves, facial expressions and other non-verbal responses are giving marketers inside tracks to your real feelings.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

How To Get Your Deals Listed on Coupon Websites, Affiliate Marketing Blog

Analytics

Uncovering Additional Insights with Custom Parameters, blog.affiliatewindow.com
5 tracking errors that mess up your analytics reports, Internet Retailer
How B2B Marketers Find Value in Data & Analytics Tools, www.komarketingassociates.com

Business Issues

Twitter will decide sale by October 27 Q3 earnings, Business Insider
Rubicon Poaches Google Exec to Bring Header Bidding to Apps, Ad Age
Salesforce Investors Question Marc Benioff’s Twitter Infatuation, www.cmswire.com

Content Marketing

5 Types of Visual Content That Get Shared The Most, www.semrush.com
How to Keep Google From Penalizing Your Syndicated Content, Content Marketing Institute
Start 2017 Budgeting For Content Marketing Now, CopyPress
Why Dark Social Data Matters to the Content Marketer, simplymeasured.com

Conversion Optimization

How Many Variations Can You Have in an A/B/n Test?, ConversionXL
The Optimizer’s Guide to Proper Website Quality Assurance (QA), ConversionXL
Why and How Should Enterprises Adopt a Culture of Optimization, vwo.com

Copywriting, Design & Usability

Ditch the FAQs: Design for a Frictionless Experience, www.cmswire.com

Display & Contextual Advertising

As Publishers Go Native, The New York Times’ Flex Ads Lead The Pack, Ad Exchanger

Domaining

New ICANN Domain Transfer Policy Effective on December 1, DomainInvesting.com
The silent evolution of domain names, TechCrunch

E-Commerce

Amazon is driving 80% of e-commerce growth for publicly traded web retailers, Internet Retailer
Wal-Mart doubling e-commerce warehouses, stake in JD.com, www.retaildive.com
E-Commerce 2Q16 Benchmarks by Device Type, MarketingProfs

Email Marketing

How Choice Paradox is killing your email click rates, myemma.com
How To Use Heuristics To Ace Your Email Marketing, Usability Geek

MarTech

Animoto Launches Marketing Video Builder to Create Professional Videos that Stand Out on Social Media, www.martechadvisor.com
New ownerIQ Study Reveals Second-Party Data Era is Upon Us, PR Newswire
Salesforce Unveils My Salesforce1 & SalesforceA: Apps for a Mobile World, www.cmswire.com

Social Media

An Inside Look At Snapchat’s New, High-Tech Ads API, Ad Age
How to Track the Return on Social Media Traffic, Social Media Examiner
Instagram Stories has 100 million daily active users after just 2 months, TechCrunch
LinkedIn will now let you quietly signal when you’re looking for a job, TechCrunch
Photo vs. Video: How Publishers on Instagram Breakdown Strategy, www.newswhip.com
Why You Should Be Turning Social Proof Into Sales, KISS Metrics

Video

10 Lessons We Learned From Our First Facebook Live, blogs.constantcontact.com
The Facebook Video Metric Mess: Another Example Of Ad Tech’s Broken Telephone Problem, Ad Exchanger

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.