Marketing Day: Gartner releases first Magic Quadrant, IAB Tech Labs launch blockchain-analysis & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Report: Smart speaker ownership driving voice adoption on smartphones
  Jul 20, 2018 by Greg Sterling
  But 38% also said they bought a smart speaker ‘to reduce screen time’.
• Planning to make a video ad or other video asset? 3 things to consider
  Jul 20, 2018 by Jacob Baadsgaard
  Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions.
• Gartner releases first Magic Quadrant on mobile marketing platforms
  Jul 20, 2018 by Barry Levine
  Mobile-only platforms take most of the top places, above Salesforce and Oracle.
• IAB Tech Labs launches blockchain-analysis pilot program
  Jul 20, 2018 by Barry Levine
  The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• The MarTech Minute: Sprout Social gets pinned, Digitas now Adobe Partner, new hires & more
  Jul 20, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project
  Jul 20, 2018 by Amy Gesenhues
  The open-source initiative aims to build a framework that makes it easy for people to transfer their data between online services.
• Propelled by the cloud, Microsoft finishes its fiscal year with $110.4B in revenue, up 14% over FY17
  Jul 20, 2018 by Amy Gesenhues
  CEO Nadella says early investments in intelligent cloud and intelligent edge are paying off.
• The benefits of balancing ABM with other marketing strategies
  Jul 20, 2018 by Patricia Hursh
  Sure, account-based marketing is great, says contributor Patricia Hursh, but it won’t drive website traffic or increase brand awareness.

Online Marketing News From Around The Web:

• 4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond, Wordstream
• 7 Tough Love Tips to Boost Your Freelance Writing Income, SEO Copywriting
• How LinkedIn Uses Contact Targeting and Website Retargeting, LinkedIn
• Improve Conversions: 16 Simple Mistakes that Kill Response Rates, Paperform
• The 3 Silent Killers of Influencer Marketing Campaigns, Go Fish Digital
• Turning A Boring Warranty Into a Lead Gen Tool (600 Leads in 2 Weeks), SEMrush
• Who’s in Your Sphere of Influence and Why Does it Matter?, Marketo
• Why “Sent Me” Videos are the New Unboxing Phenomenon, Tubular Insights