Marketing Day: Gartner releases first Magic Quadrant, IAB Tech Labs launch blockchain-analysis & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Report: Smart speaker ownership driving voice adoption on smartphones
  Jul 20, 2018 by Greg Sterling
  But 38% also said they bought a smart speaker ‘to reduce screen time’.
• Planning to make a video ad or other video asset? 3 things to consider
  Jul 20, 2018 by Jacob Baadsgaard
  Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions.
• Gartner releases first Magic Quadrant on mobile marketing platforms
  Jul 20, 2018 by Barry Levine
  Mobile-only platforms take most of the top places, above Salesforce and Oracle.
• IAB Tech Labs launches blockchain-analysis pilot program
  Jul 20, 2018 by Barry Levine
  The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• The MarTech Minute: Sprout Social gets pinned, Digitas now Adobe Partner, new hires & more
  Jul 20, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project
  Jul 20, 2018 by Amy Gesenhues
  The open-source initiative aims to build a framework that makes it easy for people to transfer their data between online services.
• Propelled by the cloud, Microsoft finishes its fiscal year with $110.4B in revenue, up 14% over FY17
  Jul 20, 2018 by Amy Gesenhues
  CEO Nadella says early investments in intelligent cloud and intelligent edge are paying off.
• The benefits of balancing ABM with other marketing strategies
  Jul 20, 2018 by Patricia Hursh
  Sure, account-based marketing is great, says contributor Patricia Hursh, but it won’t drive website traffic or increase brand awareness.

Online Marketing News From Around The Web:

• 4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond, Wordstream
• 7 Tough Love Tips to Boost Your Freelance Writing Income, SEO Copywriting
• How LinkedIn Uses Contact Targeting and Website Retargeting, LinkedIn
• Improve Conversions: 16 Simple Mistakes that Kill Response Rates, Paperform
• The 3 Silent Killers of Influencer Marketing Campaigns, Go Fish Digital
• Turning A Boring Warranty Into a Lead Gen Tool (600 Leads in 2 Weeks), SEMrush
• Who’s in Your Sphere of Influence and Why Does it Matter?, Marketo
• Why “Sent Me” Videos are the New Unboxing Phenomenon, Tubular Insights

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.