Marketing Day: August 15, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Google Signs Largest Silicon Valley Leasing Deal Of 2013 With 500,000 Square Feet In Mountain View
  Google is taking up more office space in Mountain View, renting a 500,000 square foot complex located at 100 Mayfield Avenue. The San Jose Mercury News reports that the rental is the largest Silicon Valley lease deal of 2013. According to reports, the office complex has the potential to house 2,500 employees. The San Jose […]
• App.net Celebrates 1st Anniversary With $2.5M In Funding
  App.net turned a year old yesterday and marked the occasion by announcing $2.5 million in new funding, while also sharing several other updates on its growth and plans for the future. Founder Dalton Caldwell revealed that the funding has come from the services existing investors, and says App.net raised the money because “we want our […]
• Yahoo Releases A New ToolBar Designed For Quick Access To Weather, Email & Social Networks
  Yahoo released a new toolbar today for Firefox, IE and Chrome users in the US. According to the announcement this is the first Yahoo toolbar designed for Chrome. With an updated look and feel, the new toolbar allows users to access search, bookmarks, email, local weather, news and social networks with one click. Users already […]
• Deja Vu: Google Blocks The Windows Phone YouTube App (Again)
  The soap opera continues: Not 24 hours after Microsoft released a new YouTube app for Windows Phones, Google has disabled it. As The Verge is reporting, Google says the new app violates its terms of service: Microsoft has not made the browser upgrades necessary to enable a fully-featured YouTube experience, and has instead re-released a […]
• Facebook Wants To Power M-Commerce For Others
  According to a report in AllThingsD, which Facebook apparently confirmed, the company is testing — emphasis on that word — a new payments system in which consumers would use stored credit card data (on Facebook) to buy things on third-party mobile apps. Payment would be triggered using Facebook log-in credentials (not unlike Amazon’s one-click purchase […]
• Google Adds Location Sharing Features To Google Maps & Releases Google+ For Android Updates
  After retiring Latitude earlier this month, Google announced today that they have added location sharing features to the Google Maps app. Users can now share “pin-point” or “city-level” locations, and filter which of their connections can see a location by selecting Google+ circles. Along with the new Google Map location sharing updates, Google+ for Android […]
• Survey: Interest In Place-Based Mobile Offers Growing
  Mobile loyalty platform Placecast has sponsored research (conducted by Harris Interactive) since 2009 about consumer attitudes toward mobile marketing and specifically receptiveness to location-based mobile marketing. The research is called the “Alert Shopper” and it’s now in its fourth year and fourth wave. The particular survey out today was done in May and had 2,000 […]
• Gmail’s Tabbed Inbox: The Good News & The Bad News
  Reactions to Google’s new tabbed inbox in Gmail are reminiscent of past changes to some of our favorite inboxes. A quick Google search shows dozens of articles on how to survive major inbox overhauls like Google Wave, Gmail Priority Inbox, and Hotmail’s Sweep. These changes to the inbox pale in comparison to the threat that […]
• 7 Issues That Will Kill Your Email Conversions
  Many posts list ways to increase the effectiveness of your email marketing campaigns… but what about the things you shouldn’t do? Here’s a list of seven things that will actively decrease the effectiveness of your email marketing campaigns. You can improve your emails conversions by avoiding these issues! 1. Incorrectly Tracking Conversions When it comes to […]
• Pay-Per-Gaze Advertising: New Google Patent May Reveal Plans For Monetizing Google Glass
  Google has been granted a patent that appears to reveal some far-reaching plans for the eye-tracking sensor that exists — but currently isn’t formally used — on Google Glass. And if you think those plans must include some form of advertising, you’d be correct. In the patent, Google is calling it “pay-per-gaze” advertising, and it […]
• Your Facebook Post’s Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In 30 Minutes
  Of course, we as marketers know that timeliness of a Facebook post is crucial. It could be even more important than we think. The folks at WiseMetrics, a Facebook Analytics provider, performed a study that analyzed engagement levels by hour for Facebook updates. The study found that 75% of engagement occurs within the first 5 […]
• Paid, Earned & Owned. Facebook, Twitter & More. Get It All At SMX Social Media Marketing Las Vegas – See The Agenda!
  Struggling to demonstrate the value of Twitter followers? Trying to decipher Facebook’s ever-changing advertising options? Uncertain if Google+, Instagram, Pinterest or Tumblr deserve a slice of your limited time and attention? Attend SMX Social Media Marketing for a jam-packed program of cutting edge tactics and real-world case studies from the marketers pioneering the field. The […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• 72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study]
• How to Create & Measure Quality Content – Webcast Aug. 20
• Attribution: Busting The Myths
• Used To Searching For Content? Now, Content Searches For You
• 10 Bad Assumptions About SEM That Might Get You Fired — Part 1
• Google: We Prefer To Assess Reconsideration Requests On Links Within Webmaster Tools However…
• Is Paid Social Media The New Paid SEO?
• Paid, Earned & Owned. Facebook, Twitter & More. Get It All At SMX Social Media Marketing Las Vegas – See The Agenda!
• Over 19 Billion Searches In July, Google And Bing Both Up

Online Marketing News From Around The Web:

Affiliate Marketing

• Attribution Debate Rages On – Affiliates Sidelined?, performancein.com
• Sorry, affiliate marketing actually isn’t a (big ugly) scam, VentureBeat

Analytics

• 54 Google Analytics Resources – The 2013 Edition, KISS Metrics
• Event Tracking in Google Analytics Explained for Non-Coders, www.seerinteractive.com
• Get On Top Of Social Reports In Google Analytics, www.koozai.com
• How To Extend B2B Marketing With Better Social Media Measurement Tools, www.komarketingassociates.com
• Measuring project velocity using Basecamp and Google Analytics (Universal), www.conversionworks.co.uk
• SEO Measurement Mistakes Part 2: 10 Google Analytics Gaffes, Luna Metrics

Blogs & Blogging

• Preventing Your Blog Posts From Boring Readers to Death, www.blogherald.com
• The Anatomy of a Great Guest Post, Distilled
• What to Write About When There is Nothing to Write About, CopyPress
• Why You Should Write Short Articles, Too, Copyblogger

Business Issues

• A look into the mind-bending Google Glass of 2029, CNET
• Facebook Testing Out PayPal Competitor to Simplify Mobile Checkout, All Things D
• Google leases huge space in Mountain View, Mercury News
• Summary of the August 13th App Outage, Facebook

Content Marketing

• Making Big Content Work – 4 Experts Weigh In, www.buzzstream.com
• User-Generated Content: Tips for that and Original Content, Spin Sucks

Domaining

• 22 end user domain name sales, Domain Name Wire

E-Commerce

• Wal-Mart’s online sales increase 30% in the first half of 2013, Internet Retailer

Email Marketing

• 60+ amazing email marketing best practice tips, stats, blog posts and more, econsultancy.com
• For Emails, Name Recognition Drives Opens, eMarketer

General Internet Marketing

• The Main Problem With Inbound Marketing, www.simpleseogroup.com

Internet Marketing Industry

• An Online Marketer’s Role Today And In The Future, tonyadam.com
• Industry Vets Join to Launch Mastheading for Content Creation, PR Web
• Mobile analytics provider Apsalar secures $9 million in Series B funding, www.insidemobileapps.com
• U.K. Web Marketing Firm, 4th Aspect, Tops Up Seed With £400K To Fund R&D & Sales Push, TechCrunch
• Video ad network Vungle raises $6.5 million in funding, reaches 2 billion video views, www.insidemobileapps.com

Mobile/Local Marketing

• 12 things Google Glass will destroy (with 13 apps), eConsultancy

Other Items

• Facebook’s trillion-edge, Hadoop-based and open source graph-processing engine, gigaom.com

Reputation Management

• 6 Easy Ways to Kill Your Social Media Reputation, www.inc.com
• Beating the Yelp Filters, Are You Elite?, serpchirp.com
• Manage Your Online Reputation; Avoid a PR Nightmare, www.vizioninteractive.com

Social Media

• 3 Ways to Increase Conversions on Pinterest, HasOffers
• 5 Ways to Localize Social to Boost Relevance and Exposure, searchenginewatch.com
• Community Managers Are Taking Over the Tech World, thecommunitymanager.com
• How Vine Is Making Interesting Music Six Seconds at a Time, www.spin.com
• Integrating Google+ with Existing Social Features, googleplusplatform.blogspot.com
• Mobile User Bases at Facebook and Twitter Keep Growing, eMarketer
• The Social CEO: 6 Reasons Why the CEO Must Lead the Way, Search Engine Watch
• Top Free Social Media Competitor Monitoring Tools, Site Visibility
• Twitter Is Testing Out A Feature To Highlight Live Events Happening Near You, TechCrunch
• Using Social Media to Leverage Your PR Efforts, Overit

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.