How to market your brand using interactive native content — Part 4
In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts.
on July 19, 2017 at 11:56 am | Reading time: 0 minutes
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About the author
Jane Loring is Vice President of European Brand Partnerships at digital authoring platform Playbuzz
. At Playbuzz she leads the brand partnership team across Europe, introducing brands to Playbuzz's innovative content solutions and commercial content campaigns. Jane has over ten years of experience working with some of the biggest brands in the world on their content solutions, including a number of top global brands. Prior to this role, Jane was General Manager at lifestyle content company Mode Media.