Infographic: How Location-Based Marketing Delivers Ads To In-Store Shoppers

Imagine a shopper in a store getting a coupon delivered to their phone for a product, because a marketer knows they’re actually shopping. It’s not just future fiction. It’s part of the growing proximity and micro-location targeting that’s already happening now. The folks from MDG Advertising have put together an infographics that explains some of […]

Chat with MarTechBot

Imagine a shopper in a store getting a coupon delivered to their phone for a product, because a marketer knows they’re actually shopping. It’s not just future fiction. It’s part of the growing proximity and micro-location targeting that’s already happening now.

The folks from MDG Advertising have put together an infographics that explains some of the location-based marketing systems out there, and how they tap into wifi, GPS, NFC and other technologies to detect location and help deliver ads:

Mdg Infographic The Future Of Proximity And Micro Location Marketing

Want the infographic for yourself? You’ll find it here: The Future of Proximity & Micro-Location Marketing [Infographic], along with some background from MDG. And see below for some background stories on the topic from us here at Marketing Land.


Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Marketing Technology
Contributor
Martech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists.

Fuel up with free marketing insights.