Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Marketing Management » Facebook Interest Lists Add More Personalization For Users (And Visibility For Marketers)

Facebook Interest Lists Add More Personalization For Users (And Visibility For Marketers)

Last week we reported on Facebook Interest Lists that were reported in the wild.  Today its official – Interest Lists have launched.  In an effort to help users personalize, tidy up and subscribe to pertinent genres of information users can now search for and create custom targeted lists.  When logged into Facebook, users will see […]

Greg Finn on March 8, 2012 at 2:24 pm | Reading time: 2 minutes

Last week we reported on Facebook Interest Lists that were reported in the wild.  Today its official – Interest Lists have launched.  In an effort to help users personalize, tidy up and subscribe to pertinent genres of information users can now search for and create custom targeted lists.  When logged into Facebook, users will see a message about the new feature, or can navigate directly to their interests page:

Interest lists will help users see more posts from their interests, essentially replacing broad community pages about topics.  When describing interest lists, Facebook stated:

“Interest lists can help you turn Facebook into your own personalized newspaper, with special sections—or feeds—for topics that matter to you. You can find traditional news sections like Business, Sports and Style or get much more personalized—like Tech News, NBA Players, and Art Critics. “

These interest lists are be crowdsourced by other Facebook users and can be subscribed to.   Top news in lists will make its way into users wall feeds giving content more visibility. For example, this list of NFL Teams was put together by Nick Grodin and already has 17 subscribers:

In order to add pages or users to a list you must either like or subscribe to the page/account for perform a query for a topic in the top right of the blue bar.  The functionality and ease of use is amazing, I set up a Facebook list for Search Engines in about 5 minutes.  Setting up the lists are fairly simple and very easy to subscribe to:

For more information see your own Interests Lists page, or the official announcement from Facebook.

 


New on MarTech

    Only 38% of marketers very confident in their customer data and analytics systems
    Does your email copy persuade or sell?
    The latest jobs in martech
    74% of B2B marketers expect budgets to increase next year
    How Cherry Bombe uses email to make customers smile

About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Related Topics

Marketing ManagementPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.