Google Testing New Animated AdSense Format Without Static Arrow Buttons

A new test of animated AdSense text ads has popped up. This version features large blue headlines and the arrow boxes are gone. Now just the ad that is hovered over displays a new circular blue arrow icon. Here’s a video captured by Barry Schwartz: [youtube]http://youtu.be/8OrsuR3xHho[/youtube] Google began testing an animated text ad block unit […]

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Published on September 12, 2013 • Last updated on May 13, 2021 • 1 minute read

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    google-adsense-logoA new test of animated AdSense text ads has popped up. This version features large blue headlines and the arrow boxes are gone. Now just the ad that is hovered over displays a new circular blue arrow icon.

    Here’s a video captured by Barry Schwartz:

    [youtube]http://youtu.be/8OrsuR3xHho[/youtube]

    Google began testing an animated text ad block unit in February. The headlines were black and the arrow boxes displayed next to each headline.

    AdSense Animated Ad Feburary 2013

    In July Google introduced favicons to AdSense ads as part of its enhanced text ads features. Then in August, Google gave AdSense publishers the option to opt out of displaying favicons among other newer display ad formats.

     

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    Ginny Marvin

    Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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