Google AdSense Text Ads Get Favicons
Google introduced favicons, the small branding graphics used by website owners, to AdSense text ads today. In the announcement, Google says, “Our experiments show that adding these favicons to the ads makes advertisers more recognizable to your users, which benefits both you and the advertisers whose ads appear on your sites.” Dig deeper into Performance […]
Ginny Marvin on July 24, 2013 at 9:50 am | Reading time: 1 minute
Google introduced favicons, the small branding graphics used by website owners, to AdSense text ads today.
In the announcement, Google says, “Our experiments show that adding these favicons to the ads makes advertisers more recognizable to your users, which benefits both you and the advertisers whose ads appear on your sites.”
The favicons are added automatically to advertisers’ text ads on the Google Display Network — through both standard and remarketing campaigns.
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Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.