Google Shakes Up Display Advertising Development With AdWords’ Ready Image Ads Tool

Google is well aware of the challenges both advertisers and SEM agencies face in getting well-designed display ads built. Ads need to be created in multiple sizes and look good on all devices. Today’s roll-out of Ready Image Ads in AdWords is Google’s best attempt yet to solve this problem and get more AdWords advertisers […]

on September 25, 2013 at 11:08 am | Reading time: 1 minute
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Google is well aware of the challenges both advertisers and SEM agencies face in getting well-designed display ads built. Ads need to be created in multiple sizes and look good on all devices. Today’s roll-out of Ready Image Ads in AdWords is Google’s best attempt yet to solve this problem and get more AdWords advertisers running display campaigns.

Google AdWords Ready Image Ads Display Builder

By just entering a URL from your website, the Ready Image Ads tool automatically scans and pulls images from the site to create ads in various IAB standard sizes that are HTML5 compatible for viewing on mobile and desktop devices.

Ready Images ads can be used to create dynamic and video ads as well. To learn more, read Google AdWords Debuts Ready Image Ads: Enter A URL, Get IAB-Sized HTML5-Ready Display Ads on our sister site, Search Engine Land.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Ginny Marvin
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Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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