But in its letter, Google may not be giving Congress a good enough answer on lawmakers’ main question about users being able to opt-out. Members of the House Energy and Commerce Committee said last week that Google’s announcement
…raises concerns about whether consumers can opt-out of this new data sharing system.
Pablo Chavez, Google’s director of public policy, begins his response to Congress by reframing the question:
Google eventually does answer the can users opt-out? question by explaining that not logging in is how users can opt-out of having data shared across Google products and services:
It’s also important to remember that even after the changes, users will still be able to use many of our products – such as Google Search and YouTube – without logging into their Google Account or creating one in the first place.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.