MarTech » Performance marketing » Google Pulls Plug On Gmail Grid View

Google Pulls Plug On Gmail Grid View

Just over a year after introducing images to the promotions tab, Gmail reverts back to the text-only format.

By Ginny Marvin

Published on April 29, 2015 • Last updated on May 13, 2021 • 1 minute read

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gmail test of grid view on promotions tab

Google’s test to bring visual pop to email has come to an end.

Launched in March 2014, the Gmail grid view on users’ promotions tab gave marketers the ability to lead with images rather than mere text headlines. Users were given the option of viewing promotions tab content in grid view or list view. Apparently most preferred the traditional subject line list format.

A Google spokesperson confirmed the had ended and said, “We are constantly experimenting with new features and promotion formats.”

Presumably the Gmail team is working on other ways to present marketing emails. For now, great subject lines are back at the top of the priority list, as Tom Sather, Return Path’s senior director of email research, discussses in his latest column on writing text-only subject lines that perform.

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Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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