Google Photos, Android Pay, App Campaigns, Offline Maps & “Now on Tap” Some Of Many Google I/O 2015 Keynote Announcements
Moves seek to strengthen Google in some areas where it's behind Apple while others push it even further ahead of its arch-rival.
Spy on Any Website
Today Google announced a wide-range of new products and features, including a new Google Photos service to help people store and organize their photos, Android Pay as an Apple Pay-rival, an easier way for app developers to run paid promotional campaigns, a “Now on Tap” feature for Google Now that brings on-demand predictive information to apps, voice searches and web pages plus Offline Maps that allow not just navigation but also searching for places and learning more about them.
Whew! This and more happened during the opening keynote of Google’s annual developers conference, Google I/O 2015, in San Francisco.
Below is more information about some of the key announcements of interest to digital marketers, from ourselves in break-out stories or from Google. Further below the links is our live blog of the event.
- Google Announces Major Ads Push To Court App Developers, our story here on Marketing Land
- Google’s New Universal App Campaigns Push App Promotions Across Search, YouTube, AdMob, Display, our story on Search Engine Land
- Coming Soon: “Now On Tap,” An Expanded Version Of Google Now That Works In Apps & Mobile Browsers, our story on Search Engine Land
- Google Photos, Google’s blog post
- Android Pay, Google’s blog post
- Google’s wrap-up post on all announcements
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.
View Author Profile
Add us as a preferred source on Google
Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.
Add Martech NowRelated Articles
Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.
Read More
Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the line.
Read More
Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.
Read More
The most useful brand feedback often comes from what customers say and do when nobody is asking them to rate the experience.
Read MoreRelated Articles
Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.
Read More
Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the line.
Read More
Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.
Read More
The most useful brand feedback often comes from what customers say and do when nobody is asking them to rate the experience.
Read More