Martech: Martech is Marketing Logo
  • Topics
    • Customer & Digital Experience
    • Digital Transformation
    • Data
    • Marketing Management
    • Marketing Operations
    • Performance Marketing
    • Special Reports
    • All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Performance Marketing » Google Drops Google+ Promotion From Gmail, Search & Other Google Services

Google Drops Google+ Promotion From Gmail, Search & Other Google Services

Google takes another step away from the days of heavy promotion of the social network on other Google products.

Martin Beck on June 1, 2015 at 5:38 pm | Reading time: 2 minutes

google-plus-logo2-1920

Back when Google was promoting Google+ strongly, it added a link to the social sharing service from many of its other properties, including Gmail, YouTube and the main search page for logged-in users. Now those days are over; the overt link to Google+ has been dropped.

Google has removed the plus sign from the +[your name here] label that appeared in the upper right-hand corner of many Google properties. Your name remains but the hyperlink to Google+ is gone. You still can navigate to the social network by clicking on the grid of services next to your name.

google-plus-interface

This move continues a trend of Google backing away from its previous favored treatment of Google+, which went as far as making the creation of a Google+ account mandatory when creating accounts for other Google services. Google also made many efforts to integrate Google+ into its full product line, including Gmail contact management, a Google+ share box on Google’s main search page and display of Google+ authors in search results.

But much of that integration has been removed, dialed back or de-emphasized in the last year. The company hasn’t reported Google+ active user metrics since October 2013 and has stopped making a big deal about — or even mentioning — Google+ during events like its I/O conference.

Last week, removed Photos, one of Google+’s most popular features, from the social network and relaunched it as a standalone property, further fueling the narrative of Google+ decline and neglect.

However, the executive in charge of Google+, Bradley Horowitz, last week came to the defense of the network in an interview with Steven Levy. Horowitz pointed to new Google+ features such as Collections and said Google would continue to make changes to the network, doubling down on popular elements and getting rid of things that aren’t working.

“No, Google Plus is not dead,” Horowitz said. “In fact, it’s got more signs of life than it’s had in some time.”


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Google favors helpful content over search engine-first in new update
    PGA TOUR transforms fan experience, analytics and customer feedback
    Work in Progress Limits: Getting started with the Agile Marketing Navigator
    Amazon decision to use Nielsen is big boost for beleaguered rating service
    TransUnion partners with Canvas Worldwide to boost omnichannel CX

About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.