Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Marketing Management » Get To Know: Bestselling Author & VaynerMedia CEO Gary Vaynerchuk

Get To Know: Bestselling Author & VaynerMedia CEO Gary Vaynerchuk

As the CEO of VaynerMedia, Gary Vaynerchuk is a talented entrepreneur, a self-trained social media expert and a bestselling author. At eight-years old he was operating seven lemonade stands in his neighborhood and by age ten had moved onto selling baseball cards at local malls. In high school while working at his family-owned liquor store, Gary […]

Amy Gesenhues on January 6, 2014 at 9:01 am

As the CEO of VaynerMedia, Gary Vaynerchuk is a talented entrepreneur, a self-trained social media expert and a bestselling author.

At eight-years old he was operating seven lemonade stands in his neighborhood and by age ten had moved onto selling baseball cards at local malls. In high school while working at his family-owned liquor store, Gary started reading The Wine Spectator and wine books, and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards.

With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parent’s wine store. Recognizing the importance of e-commerce in 1997, Gary launched Winelibrary.com and helped grow his family business significantly from $3 million to $45 million by 2005. In 2006, with a Flipcam perched on top a NY Jets bucket, Gary began Wine Library TV which revolutionized the wine world. His wine reviews soon attracted over 100,000 viewers each day and his die-hard fans started to call themselves “Vayniacs.”

In the spring of 2009, Gary and his brother AJ launched VaynerMedia, a new breed of agency that helps Fortune 500 companies like GE, PepsiCo, Hasbro and the New York Jets find their social media voices and build their digital brands.

With over one million followers on Twitter, Gary is recognized internationally as one of the top people every entrepreneur should follow and a social media trailblazer. He has received substantial attention from the media including guest appearances on Jimmy Fallon, Late Night with Conan O’Brien and Ellen. Gary’s ultimate goal is to own the New York Jets. Although his various businesses obviously play an enormous role in his life, he always puts his family first.

Gary’s latest book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World is currently a best-seller on Amazon.

Get To Know:

Gary Vaynerchuk

CEO @ VaynerMedia




  • Age: 38
  • HQ: New York City
  • Apple or Android? Apple
  • Favorite TV Show: The Wonder Years
  • Hobby: Selling garage sale items on eBay
  • First Car: ’76 Monte Carlo

What mobile device can you not live without?

My iPhone.

Can we take a peek at your iPhone’s home screen?

Gary's phone home screen

What app do you use most often for work?

The native mail app.

What social media network or website do you frequent most when you’re not working?

None, I’m always working.

What’s the first thing you check on your phone in the morning?

www.Techmeme.com.

What work challenge keeps you up at night?

My health.

What has been the most exciting work development this year?

The business maturity of a lot of individuals at VaynerMedia has been exciting to watch develop.

How many miles did you travel in 2013?

I really don’t know. The truth is, it’s way more than even I think. I travel a ton.

What other career would you like to try?

None.

What does your desk look like right now?

In general it is a little messy, usually with some Jets memorabilia or wrestling figures scattered.

Gary's workspace

What is the last business book you read?

I really do not read and am pretty public about that, but if you consider Jobs a business book, I enjoyed it.

Outside of your company’s efforts, what ad campaign or video caught your eye recently?

The recent WestJet campaign.

[youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=zIEIvi2MuEk[/youtube]


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How product analytics can unite marketing and product teams to boost customer lifetime value

    Create a B2B GTM strategy that buyers, execs and revenue teams love

    Martech failure? 50% say loyalty programs don’t offer much value

    5 tips for building customer trust during the supply chain crisis

    Everything you should know about evaluating your competitor’s backlink profile

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Data-Driven Answers to Achieve Omnichannel Success

Is Your Marketing Stack Ready for Omnichannel CX?

Outrank in Organic Search with These 5 Core Tactics

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.