Ford Motor Company Takes A Newsjacking Bite Out Of #Applelive Event

Ford Motor Company is having some fun with today’s Apple news today with a real-time tweets. Not a bad idea when the eyes of the Internet are tuned to Cupertino for the unveiling of the iPhone 6 and Apple’s entry into the smart watch market. Sure, Apple has cutting edge technology. Ford’s response: “#WeGotThat2” We’ve […]

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Published on September 9, 2014 • Last updated on May 13, 2021 • 2 minutes read

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    Ford Motor Company is having some fun with today’s Apple news today with a real-time tweets. Not a bad idea when the eyes of the Internet are tuned to Cupertino for the unveiling of the iPhone 6 and Apple’s entry into the smart watch market.

    Sure, Apple has cutting edge technology. Ford’s response: “#WeGotThat2”

    Several other brands joined the Apple newsjacking, including — in a way — Samsung, one of Apple’s main smart phone (and watch) competitors. Although Samsung didn’t directly mention the event on Twitter, it apparently bought a prime spot on the #applelive search page promoting this tweet from Vine:

    Crest went for the Apple pun:

    Whataburger begged for special delivery:

    Denny’s poked fun at Apple’s balky live stream of the event:

    We’ll keep our eye out for other attempts and update this post with notable examples.

    Oreo Cookie, an OG newsjacker with its dunking in the dark tweet during the 2013 Super Bowl, waited until the Apple Watch was announced before weighing in with this:

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    Martin Beck

    Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

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