Ford Motor Company Takes A Newsjacking Bite Out Of #Applelive Event

Ford Motor Company is having some fun with today’s Apple news today with a real-time tweets. Not a bad idea when the eyes of the Internet are tuned to Cupertino for the unveiling of the iPhone 6 and Apple’s entry into the smart watch market.

Sure, Apple has cutting edge technology. Ford’s response: “#WeGotThat2”

We’ve got glass, too. Objects appear in 3D! #wegotthat2 pic.twitter.com/f6tzhnxtCY

— Ford Motor Company (@Ford) September 9, 2014

That’s cool. Our batteries power an entire car. #wegotthat2

— Ford Motor Company (@Ford) September 9, 2014

A 5.5” inch touchscreen? Impressive… but how about an 8” one? #sync #wegotthat2 pic.twitter.com/qctUOB3Ukt

— Ford Motor Company (@Ford) September 9, 2014

Our vehicles feature state-of-the-art coin trays in the center console. #basicallythesamething. #smartphone

— Ford Motor Company (@Ford) September 9, 2014

Autofocus? We have a Focus auto. #wegotthat2 pic.twitter.com/C7fELmKgqU

— Ford Motor Company (@Ford) September 9, 2014

Our clocks come in a variety of options—Military time and Standard. #wearables #wegotthat2 pic.twitter.com/lzVF2Cpo6y

— Ford Motor Company (@Ford) September 9, 2014

Several other brands joined the Apple newsjacking, including — in a way — Samsung, one of Apple’s main smart phone (and watch) competitors. Although Samsung didn’t directly mention the event on Twitter, it apparently bought a prime spot on the #applelive search page promoting this tweet from Vine:

Better and better and better and better. Introducing the #GalaxyNote4. https://t.co/6zaigvZD0A

— Samsung Mobile US (@SamsungMobileUS) September 3, 2014

Crest went for the Apple pun:

We didn't reinvent the Apple, just the way we bite into it. pic.twitter.com/efIXMQTRjv

— Crest (@Crest) September 9, 2014

Whataburger begged for special delivery:

The iPhone 6 should come with a text-to-Whataburger feature.

— Whataburger® (@Whataburger) September 9, 2014

Denny’s poked fun at Apple’s balky live stream of the event:

pic.twitter.com/QXDmcYk0JG

— Denny's (@DennysDiner) September 9, 2014

We’ll keep our eye out for other attempts and update this post with notable examples.

Oreo Cookie, an OG newsjacker with its dunking in the dark tweet during the 2013 Super Bowl, waited until the Apple Watch was announced before weighing in with this:

Just like a twist – it's all in the wrist. pic.twitter.com/UDzFDAb78G

— Oreo Cookie (@Oreo) September 9, 2014