Facebook To Showcase New Video Ad Product “Anthology” At NYC Event Prior To NewFronts
Facebook's presentation will take place at the company's Astor Place offices on April 22, just five days before the start of NewFronts.
The Wall Street Journal reports that Facebook is planning a presentation just days before this month’s NewFronts event in New York to give advertisers an overview of its upcoming video advertising plans, as well as showcase its new Anthology video ad product.
“Several of Facebook’s Anthology partners will deliver presentations at the gathering,” reports The Wall Street Journal, “Providing ad agencies and marketers with their first look at how Facebook plans to uniquely incorporate brand messages into videos on the site.”
[pullquote]From Wall Street Journal: “Facebook will use the event to provide specifics on Anthology, the company’s new initiative centered around partners creating branded entertainment video content.”[/pullquote]
Marketing Land’s own Martin Beck reported on Anthology last month: “Facebook is working with publishers, including Vine, The Onion and Vox Media, to produce short-form videos that would be sponsored by advertisers (with a $2 million minimum buy in).”
Billed by IAB as a, “…marketplace to showcase and sell high-value original video content and adjacent advertising opportunities in digital media,” NewFronts is a nearly two-week long event in NYC where major digital content providers like BuzzFeed, YouTube, Hulu, AOL and Yahoo offer sales presentations aimed at ad agencies and marketers.
While Facebook isn’t part of the NewFronts line-up, the timing of its upcoming event is no coincidence, scheduled to take place at the company’s Astor Place offices in NYC on April 22, five days before NewFronts kicks-off its presentations on April 27.
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