Facebook Rebrands “Nearby” As “Local Search”
According to at least two recent surveys, Facebook — surprisingly — emerges as one of the primary places people look for local business information on the Internet. Last year, Facebook relaunched its mobile “Nearby” app feature. And now, the company has renamed Nearby. It’s now being called “Local Search,” which is more self-explanatory. This won’t […]
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According to at least two recent surveys, Facebook — surprisingly — emerges as one of the primary places people look for local business information on the Internet.
Last year, Facebook relaunched its mobile “Nearby” app feature. And now, the company has renamed Nearby. It’s now being called “Local Search,” which is more self-explanatory. This won’t necessarily increase usage overnight, but it certainly makes the content and functionality much more clear.
With a little bit of promotion, the company could generate significant local search volume from the app. For more on this story, see our coverage on Search Engine Land:
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
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