Facebook Maps Super Bowl Fan Engagement From 185 Million Conversations

Facebook reported earlier today that 50 million people (“unique people”) globally were communicating about the Super Bowl via the site or apps last night. The 50 million people apparently had 185 million “interactions.” That’s roughly 3.7 interactions per person on average.

Facebook has been eager to insert itself into real-time communication about live events and news along the lines of its rival Twitter. As one part of its strategy Facebook reportedly offered celebrities increased exposure and free “amplified distribution” as a kind of quid pro quo incentive for posts about the game.

Facebook also estimated that 50 percent of the viewing audience was “chatting about [the Super Bowl] on Facebook.

Below are the top 5 most discussed events or plays during the game:

1. Percy Harvin opens the 2nd half with an 87-yard kickoff return for a touchdown
2. Jermaine Kearse catches a 23-yard touchdown pass to extend Seattle’s lead
3. Malcolm Smith intercepts Peyton Manning and returns it for a touchdown in the second quarter
4. The final whistle blows, giving the Seahawks their first Super Bowl crown
5. Demaryius Thomas scores Denver’s first and only touchdown

Facebook also released a map that reflected which regions were rooting for which team. Most of New England and the Pacific Northwest is populated by Seattle fans. People in Central and Northern California, the Southwest and the Midwest were mostly rooting for Denver. You can click to enlarge the map:

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About The Author

Greg Sterling

Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.