Expedia Leverages #TBT With #ThrowMeBack to Literally Throw People Back To Their Memories

Today is Throwback Thursday, the day when all of us unearth some gem from our past and share it with our friends across social media. Today is also the day when Expedia is launching its #ThrowMeBack photo contest on Instagram and Twitter.

Starting today and running through September, people can post an image to Twitter or Instagram, tag it with #ThrowMeBack and earn the chance to win a travel voucher which can be used on Expedia.

Here’s one entry:

Each week, Expedia will choose one lucky winner (who must be following Expedia on Twitter or Instagram and affix @expedia and #ThrowMeBack to their post) who can choose to use the voucher to travel back to the place where their photo was taken or to any place of their choosing.

The campaign, created by 180LA, leverages the 228 million actions in #tbt hashtag activity that the agency says has occurred to date.

To help promote the campaign, 180LA created a video which features a family’s journey from Washington State to their old favorite beach spot in San Diego, complete with a shirtless, wannabe-model uncle.

[youtube]http://youtu.be/NEnSYAVQgWw[/youtube]