Cyber Monday 2014 Biggest E-Commerce Day Ever: Desktop Spending Climbs To $2 Billion [ComScore]

According to ComScore’s latest ecommerce report, Cyber Monday was the biggest online shopping day ever. ComScore says desktop online spending reached more than $2 billion on Monday, a 17 percent increase over last year’s Cyber Monday revenue. [pullquote]Cyber Monday reached $2.038 billion in desktop online spending, up 17 percent versus a year ago, representing the […]

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    According to ComScore’s latest ecommerce report, Cyber Monday was the biggest online shopping day ever.

    ComScore says desktop online spending reached more than $2 billion on Monday, a 17 percent increase over last year’s Cyber Monday revenue.

    [pullquote]Cyber Monday reached $2.038 billion in desktop online spending, up 17 percent versus a year ago, representing the heaviest online spending day in history and the only day ever to surpass $2 billion in sales.[/pullquote]

    This year’s Cyber Monday wasn’t the only day to set a new ecommerce record over the holiday weekend. The Saturday following Black Friday was the first ever billion-dollar online shopping day reports comScore.

    Online desktop spending during the five days from Thanksgiving through Cyber Monday reached $6.6 billion this year, a 24 percent increase compared to the same time period last year.

    2014 Holiday Season to Date comscore

    Tracking the first 31 days of the holiday spending season starting in November, a total of $26.7 billion has been generated online so far, representing a 17 percent increase compared to the same period last year.

    [blockquote cite=”Gian, Fulgoni, comScore Chairman Emeritus”]Any notion that Cyber Monday is declining in importance is really unfounded, as it continues to post new historical highs and reflects the ongoing strength of online this holiday season.[/blockquote]

    Weekly-Desktop-Online-Holiday-Retail-Sales-in-Millions-comscore

    Gian Fulgoni, comScore’s chairman emeritus, disputed the idea that this year’s lagging holiday retail sales reports reflects a weak consumer economy.

    Instead, Fulgoni claims comScore is witnessing an “accelerated” shift to online buying from brick-and-mortar stores, “The data we’re seeing suggest it may be more a change in shopping behavior than lack of consumer demand.”


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    Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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