The Bill Cosby #CosbyMeme Creates An Immediate Backlash

It probably seemed like an innocuous campaign for an Monday afternoon. “Go ahead. Meme me!, #CosbyMeme” Bill Cosby’s account called out to his 3.93 million Twitter followers. Go ahead. Meme me! https://t.co/uM3KSji8or #CosbyMeme pic.twitter.com/9PbpQqz33X — Bill Cosby (@BillCosby) November 10, 2014 But as many public figures and brands have learned, it’s not the best idea […]

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Published on November 10, 2014 • Last updated on May 13, 2021 • 2 minutes read

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    It probably seemed like an innocuous campaign for an Monday afternoon. “Go ahead. Meme me!, #CosbyMeme” Bill Cosby’s account called out to his 3.93 million Twitter followers.

    But as many public figures and brands have learned, it’s not the best idea to give Internet users tools to berate you, especially when you are being dogged by a significant controversy. And it didn’t take long for the social media reaction force to go after Cosby, who has been has been accused — but, it should be noted, never criminally tried — of rape by 13 women.

    #CosbyMeme quickly hit Twitter’s U.S. trending list; the hashtag was mentioned more than 5,000 times in the first two hours after Cosby’s tweet. And let’s just say that most of the reaction wasn’t what the comedian’s social team was looking for.

    Instead it was like a social media roast, with a lot of this:

    Postscript: Sometime Monday night, the Cosby Meme generator was taken down. And the original tweet by @BillCosby was deleted.

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    Martin Beck

    Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

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