ContentSquare hops on the AI bandwagon

UX analytics firm’s new Performance Center adds a new layer of intelligence and a bot named Arti to surface insights on why site visitors do what they do.

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ContentSquare's symbol for its Arti bot

ContentSquare’s symbol for its Arti bot

User experience (UX) analytics/optimization firm ContentSquare is the latest to add an AI layer to help make sense of things.

The company — based in New York City and Paris — recently launched its new UX Performance Center, which provides real-time feedback on ways to increase engagement and sales in a customer journey on a web site.

It features an AI-based expert system and a bot named Arti that are intended to boost productivity and revenue by surfacing issues and solutions. The analyzed data include mouse movements and other user interactions.

Now, instead of searching for the insights manually, the Center’s new intelligence offers personalized notifications with alerts on key performance indicators (KPIs), tailored recommendations for improvements, and a discovery section that presents alerts/improvements in new areas. The platform’s machine learning is also designed to improve its insights through user feedback. Here’s an Insights screen:

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The platform’s alerts and insights might decipher the intentions of aggregated visitors, provide alerts about why certain KPIs are not being met, show why a visitor received an error message, measure content performance or provide recommendations to counter shopping cart issues.

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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