Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Performance Marketing » Content intelligence platform Conductor adds DeepCrawl integration so customers’ sites are tested for search crawls

Content intelligence platform Conductor adds DeepCrawl integration so customers’ sites are tested for search crawls

The integration, CEO says, provides a best-of-breed site audit that exceeds what his competitors offer.

Barry Levine on June 21, 2016 at 3:44 pm | Reading time: 2 minutes

searchlights

The Searchlight platform of content intelligence firm Conductor provides insights to companies about how well topics and content on their desktop and mobile web sites fare in Google, Facebook, and other searches.

“We found almost all [of our most successful customers] use some site crawler to make sure there are as few errors as possible,” CEO Seth Besmertnik told me. These errors in site structure, missing pages, or other factors can prevent a search engine crawler from accurately mapping the site.

To remedy this, Conductor had offered a site auditing tool through its platform, but Besmertnik described it as “rudimentary.” So this week, the New York City-based company is announcing an integration with DeepCrawl, which Conductor describes as “the world’s most powerful web crawler.”

Deep Crawl is now an add-on option for Conductor subscribers. Those employing this option will see high-level “insights” from Deep Crawl about their sites, such as:

Conductor screen

If a Conductor user also has a DeepCrawl subscription, a drill-down is available with details that the site developer needs to make changes. Conductor also offers a professional service to turn the DeepCrawl report into language that non-developer site managers can act on.

Besmertnik noted that his company’s key competitors are BrightEdge and Searchmetrics. “Both have their own site audit,” he said, “but they are extremely elementary.”

“They’re where we were previously.”

As the integration is just being launched now, Conductor doesn’t yet have any stats as to whether a DeepCrawl audit and resulting implementation make much difference.

Along with the DeepCrawl integration, Conductor has also announced a reworking of its user interface. Besmertnik told me the new version is based on interviews his company conducted over a year to determine the workflows undertaken by its most successful customers. The UI is now designed around those steps:


New on MarTech

    Marketers say biggest challenge is getting cross-department alignment
    Study: Marketing automation teams mired in execution, neglecting strategic priorities
    Only 38% of marketers very confident in their customer data and analytics systems
    Does your email copy persuade or sell?
    The latest jobs in martech

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.