From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack
Speakers:
Joe Stanhope,
VP, Principal Analyst, ForresterChristian Monberg,
Chief Technology Officer & Head of Product, Zeta Global Bill Sears,
Group Vice President, Solution Strategy, Zeta Global
In the bustling digital landscape, most companies are juggling with over 10 technologies to fortify their marketing efforts. However, a surprising majority feel as if their technological acrobatics aren’t paying off. Over time, poor integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities, and tarnished brand perception.
In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, and generating stronger business results.
They’ll dive into several key topics to help you understand your technology stack better:
- How are point solutions making marketing more complex than ever?
- Why is flexibility in your technology the key to mastering customer experiences?
- What is data without intelligence and why is it inhibiting your speed to market?
- Why do business insights and analytics remain unrealized despite expectations?
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
Zeta Global Holdings Corp. (NYSE:ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go tohttp://www.zetaglobal.com.
View Author Profile