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Most pay-per-click marketers say that PPC reporting and analysis is their #1 or #2 biggest time sink. Yet reporting is crucial in order to can evaluate progress, communicate successes, and make improvements. Why are marketers losing so much time on these important tasks? Because most reporting tools are overly complicated. You go in to check […]
Google makes it easy to set up a PPC campaign, but some advertisers assume that after they’ve typed in some keywords, set the budget, and switched on the campaign, there’s nothing more to do except sit back and watch the conversions roll in. In reality, any account can benefit from a few quick, simple tweaks […]
A great PPC ad is a combination of best practices and little details that get you noticed. In this guide, you’ll get ten tips for crafting more compelling, more clickable text ads, including information to help you develop: Eye-grabbing headlines and descriptions that scream “I’m relevant to your needs!” Specific calls to action that reinforce […]
Many paid search advertisers focus their efforts on improving ad rank and ad copy to increase clicks. But what happens next? Your landing page sets the context and experience for the next step of the buying journey – whether that be downloading a piece of content, opting for a discount or special offer, or filling […]
Enhanced campaigns become official on July 22nd. Are you prepared to reshape your adWords accounts? Will this affect how you target mobile? desktop? In this session our panelists will take a look at the new generation of optimization strategies and guide us as to how to handle- reporting, bidding, budgeting, and ad testing. Attend this […]
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate the process using either the automated bidding option in Google AdWords or a third-party bid management solution. Each approach has it’s own pros and cons. While Google’s automated bidding is free, you to give up complete […]
Most small businesses get weak results from PPC for one simple reason: They don’t spend enough time in their accounts. You don’t have to spend days or even hours per week working on PPC to make a difference. You can make a real impact on your PPC performance in just 20 minutes per week. Really. […]
Searching for the right PPC software platform? This free guide and checklist will help you determine what you should be looking for in a software provider. After reading this guide, you’ll be able to answer key questions like: Is PPC software worth the investment? How could the right platform help you increase ROI? What areas […]
Quality Score is the key to highly effective, cost-efficient PPC campaigns. But for many marketers, Quality Score is a frustrating metric, hard to understand and even harder to master. The Quality Score Toolkit from WordStream gives you the resources you need to improve your Quality Scores: Quality Score Worksheet: Plug in some key numbers to […]
As the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012. Don’t get caught short with your PPC budget planning – setting budgets for your PPC campaigns can be complicated, but it doesn’t have to be difficult. In this guide, you’ll learn ten best practices to […]
This webcast will cover what retargeting is, what types of creative strategies you can adopt, and how to successfully implement a retargeting campaign. Every PPC campaign needs a regular checkup. In this webcast, we’ll take a look at things you can do to evaluate, fine-tune and improve your paid search. Alex Cohen will cover things […]
There are eight core metrics that provide an excellent overview of the performance of your AdWords campaigns. Read this guide to learn: 8 key PPC metrics, including Quality Score, wasted spend and impression share Why these metrics are so important for campaign analysis How to quickly find out how your own campaigns are performing Download […]
Is it time to invest in a PPC management platform? This new, free guide reveals four signs that your business could benefit from PPC software. These include: You Have the Budget – You’re Just Not Spending It Well Your PPC Campaigns Aren’t Profitable Yet – Or Are Just Squeaking By Your Workflow Is a Mess […]
Making sure your PPC spend is focused only on targeted, profitable keywords is the key to running AdWords campaigns with a high return on investment (ROI). The best way to filter out unwanted traffic and unnecessary costs is by using negative keywords. This 47-page guide is packed with in-depth strategic tips and actionable advice on […]
If you don’t have the time or expertise to manage your pay-per-click activities in house, you may be looking to outsource the work. But choosing a PPC agency is a difficult task – and it’s much easier to find the right agency the first time around than to change agencies if you end up with […]
Selecting targeted keywords is the first step to setting up a PPC campaign in Google AdWords, but the keyword matching options that you use can also have a large impact on your success. How do you decide which match type to use — and when? This white paper examines the various types of AdWords match […]
Tired of paying too much for your PPC ads? Concerned that your competitor seems to be beating you at PPC? Wondering if it has anything to do with Quality Score — but not sure where to start? It could be your Quality Score. This whitepaper takes an in-depth look at Quality Score, including how it’s […]
If you’ve got seven days, you’ve got the time to create a hard-working, high-performance search campaign. Whether your focus is organic search engine optimization (SEO) or pay-per-click (PPC) marketing, these seven simple steps will help you build a comprehensive, relevant, dynamic campaign that will drive traffic and revenue through search. As soon as next week, […]