Stela Yordanova

Stela Yordanova is an SEO & Analytics Specialist at SmartSearch Marketing, a Boulder, Colorado-based search engine marketing agency.

Performance Marketing

5 ways to capitalize on Google Tag Manager

If you haven't taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results.