Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.
If you haven't taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results.Stela Yordanova | Oct 9, 2017 at 3:21 pm ET
Looking to gain a deeper understanding of your website visitors? Contributor Stela Yordanova lays out her favorite Google Analytics reports to help B2B marketers analyze and know their audience.Stela Yordanova | Nov 2, 2016 at 11:00 am ET
How can B2B marketers make the most of Google Analytics? Columnist Stela Yordanova offers some tips to help you better analyze website engagement and conversion.Stela Yordanova | Jul 15, 2016 at 11:15 am ET