How to capitalize on the competitive advantage of real-time data analysis
Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.
The Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is continuously updated, and website activity is reported just a few seconds after it happens. This immediacy of real-time data provides digital marketers with unique and valuable insights.
There are many ways you can use real-time reporting such as gauging the effectiveness of your mobile app through event tracking and monitoring one-day promotions on your site. Today I want to focus on and recommend marketers use Google’s Real-Time report for three specific things:
- To quickly monitor results for short-term campaigns or promotional efforts.
- To track immediate interaction with newly published content.
- To test and verify Google Analytics and Google Tag Manager implementation.
The Real-Time report contains an Overview plus five specific reports:
- Location report.
- Traffic Sources report.
- Content report.
- Events report.
- Conversion report.
Each report is described below with suggestions on how marketers should use them to analyze real-time website data and improve marketing results.