Now that you've got your leads lined up, what's next? Contributor Seth Price discusses how to segment brand-new from already existing leads so that you can build on those relationships and ultimately close more sales.
Contributor Seth Price discusses how automation, content marketing and eliminating limits to follow-ups will improve the success of your lead nurturing efforts.
Just because it's the lazy days of summer, it doesn't mean it's time to put your marketing efforts on the back burner. Contributor Seth Price outlines five ways to step up your lead nurturing during the summer months.
When it comes to engaging with consumers on social, automation can save you both time and money. Contributor Seth Price outlines four things to consider when automating your social media content.
From learning about your audience to selling your offer, contributor Seth Price walks you through key steps that will help you maximize your conversion rate.
Columnist Seth Price discusses how to scale your content marketing efforts efficiently and cost-effectively by applying a media-based model to content creation and distribution.
Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections.
Columnist Seth Price believes that the best martech sits at the intersection of old-school marketing and today's digital technology, and next-gen CRMs that can manage this balance will help marketers connect with consumers in the most effective way possible.