The good news is that Google plans to replace it with something bigger and better.
About Samantha Barnes
Samantha has been working with web analytics and implementation for over 10 years. She is a data advocate and consultant for companies ranging from small businesses to Fortune 100 corporations. As a trainer, she has led courses for over 1000 attendees over the past 6 years across the United States. Whether it's tag management, analytics strategy, data visualization, or coding, she loves the excitement of developing bespoke solutions across a vast variety of verticals.
Samantha Barnes's latest articles
Using these tools in GA4 will help compensate for tracking limitations so that you can remain data-informed.Samantha Barnes | Jan 9, 2023 at 10:41 am ET
Practical advice on how to make your GA data actionable.Samantha Barnes | Jun 29, 2022 at 11:28 am ET
GA4 is the solution for the internet now, not the internet from a decade ago.Samantha Barnes | Apr 26, 2022 at 12:07 pm ET