Managing The Flow Of Content In Social Media
Put a framework into place with semi-annual planning meetings to keep your social media marketing flowing steadily and smoothly.
Ric Dragon is the author of the DragonSearch Online Marketing Manual and Social Marketology (McGraw Hill 2012) and the ceo/co-founder of DragonSearch. He is a regular speaker for Google at their Get Your Business Online seminars. Dragon frequently speaks about the convergence of social media, process, information architecture, and sociology.
Put a framework into place with semi-annual planning meetings to keep your social media marketing flowing steadily and smoothly.
Ric Dragon | Sep 10, 2014 at 9:09 am ETJonathan Gillette is credited with first using the term tumbleblogs to refer to short-form or microblogs in 2005. In the following year, a 20-year old David Karp would borrow the term to name his new microblogging platform, Tumblr. Tumblr launched in 2007 and within weeks had over 75,000 users. In 2012, Yahoo! acquired Tumblr […]
Ric Dragon | Jul 16, 2014 at 10:34 am ETWhenever Scotty would say to Captain Kirk, “She’s brrreaking up, Captain,” or even, “She can’t take it anymore,” he was suggesting that the Starship Enterprise’s condition was going beyond a threshold from which there was no turning back. Thresholds exist in many parts of our lives: economies, diseases, pharmaceuticals and marketing. We don’t simply carry […]
Ric Dragon | May 21, 2014 at 9:10 am ETPlato said Socrates thought very little of the then-newfangled objects that were books, arguing that the written word impinged upon man’s ability to remember and to think. In the early 60s, Marshall McCluhan went on to write about “media determinism,” an idea suggesting that our communications technologies shape the way we think. Anyone who has […]
Ric Dragon | Apr 9, 2014 at 9:00 am ETAh, the simplicity of American baseball: three strikes is an out, and a team’s chance at the bat is comprised of three outs. In cricket, the math is a bit more extensive: an inning is considered complete once ten batters have been struck out, and matches can last several days. It’s no wonder that as far […]
Ric Dragon | Mar 12, 2014 at 9:00 am ETAt the time, it was the largest potential business contract of my life — my budding marketing agency had the opportunity to provide services to one of the most significant cultural institutions in the world. The inevitable question was posed: “Can you provide us with some case studies?” My reply: “I’ll get back to you.” […]
Ric Dragon | Jan 27, 2014 at 9:00 am ETWhen Robert Harles started his job at Bloomberg LP as Global Head of Social Media, one of his first hurdles was that there was an explicit policy: no social media. Fortunately, the organization’s executives understood the value of social — they just didn’t know how to go about letting it happen in a highly regulated […]
Ric Dragon | Dec 18, 2013 at 9:00 am ETGoogle captures many images which contain data that can’t be easily deciphered by machines, such as scans of old manuscripts and photographs of signs. One way they’ve helped to overcome that is to use their reCAPCHA, where a user is asked to decipher a string of numbers or letters in an image. If several people […]
Ric Dragon | Nov 20, 2013 at 9:00 am ETThe digital marketing world is aflutter with talk of entities and structured data, and how both are contributing to the rise of semantic search. Google has rolled out its Hummingbird update, while Facebook has its Graph Search. Both represent big leaps forward in easing searchers’ access to the information they’re seeking. The creators of social […]
Ric Dragon | Oct 28, 2013 at 1:12 pm ETIf you went out to the mall and asked random people what type of person any particular brand would be if the brand were to one day wake up as a human, you’d find that people most certainly do project personality onto brands. In social media marketing, the most successful companies are having one-on-one conversations […]
Ric Dragon | Sep 18, 2013 at 9:20 am ETIn last month’s article about how great community management is beginning to emerge in smaller organizations, I used an example from Seagull Outfitters, courtesy of Marty Weintraub at aimClear. For this post, I went back to Weintraub for some additional information. Seagull Outfitters is a regionally dominant Minnesota Canoe Area Boundary Waters outfitter. Located at the end […]
Ric Dragon | Aug 21, 2013 at 9:07 am ETOn many evenings, walking down the street in uptown Kingston, NY, you’ll feel the sidewalk vibrating to the beats of music emerging from the BSP Lounge, a popular venue for independent contemporary music. If you happen to stop in on an evening when the audience turnout is thinner than hoped, you’ll find BSP’s marketing chief, […]
Ric Dragon | Jul 24, 2013 at 9:05 am ETWhen Oreo made its Super Bowl run around, professional marketers around the world shared a collective gasp. “How did they create the design and get it past legal so quickly?” we wondered. If you’ve been a close observer of Oreo’s social media marketing efforts, you’ll know that their marketing team has been making those sorts […]
Ric Dragon | Jun 26, 2013 at 9:03 am ETThe surgeon leans over the patient, whose abdomen has been surgically opened. “Forceps,” the doctor barks. The nurse hands the doctor a stainless steel instrument. Again the doctor demands, “scalpel!” The nurse dutifully hands the doctor the necessary tool. We’ve all seen the drill in countless films and television shows. But, the process of a […]
Ric Dragon | May 29, 2013 at 9:23 am ETI hadn’t seen my old high school pal in about 20 years. As we sat at a bar overlooking Grand Central Station in New York, he told me that he, too, was in social media — something involving sentiment analysis. “Oh, sure,” I said, “many social media tools use sentiment analysis — and it’s always a big […]
Ric Dragon | May 8, 2013 at 9:30 am ETAuthor and speaker Nancy Duarte has said that speakers must take their audience on a hero’s journey (YouTube video). In doing so, the speaker doesn’t assume the role of hero – the audience does. The speaker is the hero’s helper. Spokespeople for The Coca-Cola Company announced last year their ambitious goal of doubling the company’s overall […]
Ric Dragon | May 3, 2013 at 9:01 am ETThe season of marketing conferences is upon us, which provides opportunities to discuss Twitter marketing with brand-side and agency marketers from near and far. It was at one such conference, the famous SxSW, that Twitter debuted back in 2007. Now that six years has gone by, was Twitter still the talk of the show in […]
Ric Dragon | Apr 10, 2013 at 10:31 am ETTwitter is the ham radio of social media. With it, you can sit in your basement (figuratively) and connect with like-minded individuals near and far away. Never mind that you enjoy nibbling on Manchego cheese while listening to Harry Belafonte songs, you can be sure that somewhere, someone shares those passions – and it’s on […]
Ric Dragon | Mar 7, 2013 at 11:34 am ETIf you were to invoke fairy tales in the world of social media, you might compare LinkedIn to Cinderella. While the step-sisters Facebook and Google Plus have been preparing for the Prince’s big party, LinkedIn has been quietly going about an incredible overhaul of its system and is building up a larger and larger user base. Many […]
Ric Dragon | Feb 15, 2013 at 9:42 am ETThe big news of the week was that Google has surpassed Twitter in the ranks of social networks, taking second position behind Facebook. While pundits argue about whether those G+ users are active or not, it seems that the growth of Google’s social mega-platform is simply a matter of time. But then, there was another […]
Ric Dragon | Feb 7, 2013 at 11:12 am ET