Contributor

Patricia Hursh

About Patricia Hursh

Patricia Hursh is president and founder of SmartSearch Marketing, a Boulder, Colorado-based digital marketing agency specializing in full-funnel lead generation solutions for B2B companies.

Patricia Hursh's latest articles

Customer experience

The benefits of balancing ABM with other marketing strategies

Sure, account-based marketing is great, says contributor Patricia Hursh, but it won't drive website traffic or increase brand awareness

Patricia Hursh | Jul 20, 2018 at 11:38 am ET

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Marketing management

B2B marketers must prove contribution to revenue

Marketing priorities have changed. Today’s B2B marketers must focus on KPIs, says contributor Patricia Hursh. Here are tips and tactics to show how marketing programs contribute positively to the bottom line.

Patricia Hursh | Jun 19, 2018 at 1:43 pm ET

Marketing management

3 ways to improve B2B lead quality

Columnist Patricia Hursh believes that by working closely with sales, improving targeting and using the right qualifiers, B2B businesses can see greater returns from their marketing efforts.

Patricia Hursh | May 20, 2016 at 9:39 am ET

Performance marketing

3 Reasons B2B Marketers Must Embrace Mobile… Now

Have you optimized your B2B website for mobile search? If not, columnist Patricia Hursh explains why you must work to become mobile-friendly immediately.

Patricia Hursh | Feb 1, 2016 at 10:46 am ET