Merrily McGugan

Merrily McGugan is Director of Corporate Marketing at DataXu, a programmatic marketing and analytics technology company. Prior to joining DataXu, Merrily held the role of Head of Content at Pixability. Previously, she held positions at Omnicom’s Communispace; Accenture Sydney, Australia; and Havas’ Arnold Worldwide on the award winning truth™ and Jack Daniel’s Tennessee Whiskey accounts. Merrily holds a B.A. with honors from Harvard University and is a recipient of the High Distinction Academic Excellence Medal from the University of Sydney, Australia. Merrily is a published author and former Let’s Go international travel guide writer for Western Europe and Britain.

Performance Marketing

A Sports Fan’s Perspective On Media Metrics

It's great that marketers have so many data points at their disposal nowadays, but columnist Merrily McGugan says media players must allow them to conduct third-party verification, as well as export data and use them elsewhere.