Mary Wallace

Mary Wallace is a modern marketer with the skills and ability to increase revenue and optimize campaign performance by leveraging technical, business, management, content, and marketing expertise. With over 25 years of industry experience, Mary has a diverse background in marketing, technology, media, consulting, and leadership that enables her to help clients implement solutions that produces optimal results. A leader in marketing automation and marketing technology, Mary provides thought leadership for a variety of publications.

Management

Marketers Need To Work Smarter, Not Harder

As the role of marketing expands, marketers are becoming ever more stressed — and for good reason. Columnist Mary Wallace explains how you can relieve some of that pressure while still taking on the increased responsibility.

Management

The Power Of Martech Unleashed

Thinking about implementing marketing technology tools to optimize the customer experience? Don't wait too long, advises columnist Mary Wallace -- the time to adapt is now.