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Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more about Google’s new RSA format and the best practices for running successful campaigns. We’ll cover the following topics: Setting up RSAs Creating RSA conversion goals Best practices for running RSA campaigns Optimizing […]
Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline […]
Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)? Join our paid search and social ad experts as they explore the advantages of unifying your search and social […]
Shopping campaigns are a major source of website traffic and revenue for retailers – and not just during the holiday season! Studies show that only 4-6% of the millions of retail products indexed within Shopping products actually receive clicks. The reality is that it’s harder than ever to effectively manage, execute and track your Shopping […]
Consumer demand for digital video is exploding. According to a recent study by Cisco, video will make up a whopping 80% of all Internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Not entirely. In fact, 64% of users* are more likely to buy a product online after watching […]
Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences. Marin Software conducted a study of more than 200 enterprise advertisers with billions of dollars in annualized ad spend, managing Google, Bing and Facebook campaigns. In this report, […]
Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights include: Marketers’ top priorities for 2017 The ROI potential of different mobile strategies The main […]
First- and third-party data are tried and true sources for digital advertisers. Second-party data – the data shared through a direct partner relationship – presents a new opportunity. Forging the right partnerships – and making the most of your partner’s unique and valuable audiences – can boost engagement, provide important data insights, build brand awareness, […]
A programmatic revolution is happening, and advertisers are in the thick of it. Unless you’ve got a programmatic dictionary on hand, it may be difficult to remember all the central concepts, acronyms, and metrics. The ABCs of Programmatic from Marin Software is a detailed, 18-page primer that will help you understand the huge programmatic opportunity, […]
By 2019, over 70% of digital ad spending will be on mobile ads. Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent and cohesive experience to potential customers regardless of where they are or what device they’re using. This paper will help you learn how […]
Working with many of the world’s largest and most sophisticated advertisers, Marin Software’s research uncovered many interesting trends that highlight the mobile imperative for digital advertisers. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, they analyzed mobile data from […]
This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which tracks more than $6 billion in annualized ad spend on the Marin platform. This 10-page research brief includes dozens of informative quarter-over-quarter and year-over-year comparison figures and statistical data covering: Search, Social and Display quarterly and […]
As consumers grow more comfortable purchasing on smartphones and tablets, advertisers are optimizing their search, social and display mobile marketing strategies accordingly. This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which tracks more than $6 billion in annualized ad spend on the Marin platform. Download this […]
As the holidays approach with a flurry of shopping activity, it’s imperative retailers devise a Facebook-specific strategy to maximize advertising dollars on the social network. Get your copy of this report to learn: 4 strategies for retailers to optimize their Facebook ad spend, including deep linking, messaging, and when to spend 3 informative Year-over-Year trend charts […]
To help enterprise advertisers optimize their growing retargeting programs, Marin Software surveyed 233 digital marketers of leading brands and agencies. The survey yielded surprising results for this powerful performance marketing channel. This informative 18 page report covers important trends, benchmarks, and best practices, including: 13 benchmark charts- retargeting as a % of the marketing mix, […]
Surveying more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns Marin Software, compared those who have integrated search and social program to those that manage their programs separately. The research showed that marketers who integrate their search and social advertising programs find significantly more consumers who are not only more likely to convert, but […]
Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself a very basic question – how much is your customer worth to you? Moving to […]
Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create this report. Use this benchmark data to measure your current campaigns, or review it to help you plan entry into new markets. […]
The combination of Facebook’s massive audience and sophisticated third-party ad management platforms represents an excellent opportunity for marketers to reach highly targeted customer segments. Using advanced strategies on Facebook, advertisers will reach more of the right consumers with the right messages and build lasting engagement with loyal customers. This white paper highlights the four most […]
Since Google’s announcement of enhanced campaigns in February 2013, paid search advertisers have raced to not only understand how this change will reshape their campaign structures and strategies, but also how it will impact their ability to acquire revenue. The rapidly approaching migration deadline on July 22, 2013 adds a sense of urgency to understand, […]
By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events. This white paper will guide readers through several key aspects of successful Facebook advertising, from […]
Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative placement and user experience How to see the full picture of your Facebook performance and measure Facebook ROI How to quickly spot and take advantage of Facebook optimization opportunities
With smart mobile devices becoming ubiquitous, advertisers need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Specifi- cally, marketers will need to learn how to communicate with an always-on audience, think harder about allocating ad budgets across devices, and develop better attribution models to account for the […]
Gone are the days when mobile advertising would be considered “experimental.” It seems everyone you know has a smart phone or some sort of tablet. Most important- more and more people are making purchase decisions solely with mobile devices. That makes advertising on those devices an integral component to successful marketing campaigns. What are the […]
Turn Impressions Into Clicks, and Clicks Into Conversions In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. For paid search programs, big and small, creative optimization remains the single most impactful strategy for increasing traffic, lowering costs and acquiring more revenue. Learn […]
Marin Software recently conducted a study of search and mobile trends during the second quarter of 2012. The findings, presented in this research brief, will give you a better understanding of online advertising trends in the US, UK, and Eurozones. By downloading this research brief, you’ll come away with specific insights on: Emerging trends in […]
Gone are the days when mobile advertising would be considered experimental. It seems everyone you know has a smart phone or some sort of tablet. Most important- more and more people are making purchase decisions solely with mobile devices. That makes advertising on those devices an integral component to successful marketing campaigns. What are the […]
With smart mobile devices becoming increasingly ubiquitous, advertisers will need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Broadly, marketers will need to communicate more effectively with an always-on audience, think harder about their digital ad distribution channels and budgets as mobile devices become more commonplace, and […]
This webcast will cover how to avoid fragmentation in your marketing strategy, which metrics can be applied across all channels (ppc, social, mobile, etc.), and how to deal with organizational obstacles to integration. Marketers today must deliver content on more platforms (web, mobile, social networks, TV, etc.) and in more formats (text, display, and video […]
How do you build and manage a successful mobile search advertising campaign? In this webcast, we’ll look at how to effectively build and manage a mobile search marketing campaign as well as considerations for tracking your efforts. We’ll also explore the advantages of not waiting for your mobile site to go live. While this is […]