Mobile Search Advertising: Best Practices
Speakers:
Kerri Smith, Senior Innovation Lead, Mobile, iProspect
How do you build and manage a successful mobile search advertising campaign? In this webcast, we’ll look at how to effectively build and manage a mobile search marketing campaign as well as considerations for tracking your efforts. We’ll also explore the advantages of not waiting for your mobile site to go live. While this is an important piece for a long-term mobile strategy, it doesn’t have to be a roadblock for getting started.
She’ll include a case study that demonstrates how one mobile campaign produced an increase in click-through rates and decrease in cost per click as well as an example of connecting online to offline efforts.
Attend this webcast and learn:
- Best practice ‘basics’ for mobile ad campaigns
- Difference in keyword strategy between mobile ads and PPC ads
- How to leverage your PPC knowledge for success in mobile
- Top things to know about tracking in mobile
- How to use your HTML site to guide your msite creation
Kerri Smith is Senior Innovation Lead, Mobile, at iProspect. Previously, she managed mobile Marketing campaigns for Mango Mobile. She currently leads innovative campaigns at iProspect, using her integrated media and search experience for clients such as Gap, Inc. Kerri is a frequent speaker at industry events.
