The Performance Marketer’s Retargeting Guide
Key Benchmarks, Challenges and Best Practices for Cross-Channel Retargeting Success
Marin Software on October 14, 2014 at 3:57 am | Reading time: 1 minute
To help enterprise advertisers optimize their growing retargeting programs, Marin Software surveyed 233 digital marketers of leading brands and agencies. The survey yielded surprising results for this powerful performance marketing channel.
This informative 18 page report covers important trends, benchmarks, and best practices, including:
- 13 benchmark charts- retargeting as a % of the marketing mix, popular retargeting types, budget allocation and more
- Clickthrough rate (CTR) and cost-per-click (CPC) for Google RLSA vs. non RLSA
- Performance results for single channel retargeters vs. cross-channel retargeters
- 5 best practices including the use of search intent data to augment audiences, negative retargeting, and sequential messaging
Get your copy of this definitive retargeting guide now.
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To help enterprise advertisers optimize their growing retargeting programs, Marin Software surveyed 233 digital marketers of leading brands and agencies. The survey yielded surprising results for this powerful performance marketing channel.
This informative 18 page report covers important trends, benchmarks, and best practices, including:
- 13 benchmark charts- retargeting as a % of the marketing mix, popular retargeting types, budget allocation and more
- Clickthrough rate (CTR) and cost-per-click (CPC) for Google RLSA vs. non RLSA
- Performance results for single channel retargeters vs. cross-channel retargeters
- 5 best practices including the use of search intent data to augment audiences, negative retargeting, and sequential messaging
Get your copy of this definitive retargeting guide now.
