Targeting featured snippet and ‘People also ask’ SERP features
Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.
Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web business or social platform, where they do everything they can to keep you engaged and on that platform.
This can’t have escaped the notice of the good folks at Google. And now, many questions are answered directly on the search engine. This keeps you on the page a little longer and (I would imagine) ups the likelihood of your conducting another search or — shock, horror! — even clicking on a search ad.
You have probably seen this a million times, but the following searches should all provide some form of answer directly in the search results.
- “What is my IP?”
- “What is the square root of 196?”
- “Telephone number for Bowler Hat SEO”