How bots ruin on-site experiences for real humans
Contributor Liad Agmon explains why the problem of fake web traffic extends far beyond advertising.
Liad Agmon is CEO of Dynamic Yield, whose advanced machine-learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization & 1:1 messaging.
Entrepreneurial lessons from an amateur poker player
What do poker and entrepreneurship have in common? Columnist Liad Agmon shares how playing the game taught him solid lessons as a startup entrepreneur.
It’s time to replace mobile-friendly with mobile-first
Contributor Liad Agmon explains why retailers must recognize mobile as the primary medium for ecommerce this holiday season and beyond.
Why are retailers spending more money for the same number of eyeballs?
Columnist Liad Agmon explains how retailers can use data to personalize and optimize their campaigns for better returns.
Mobile shopping is hard, but only if retailers keep it that way
Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers' preferences.
How the ‘average user’ has ruined ecommerce experiences
Contributor Liad Agmon explains why the 'average user' is an outdated concept; instead, retailers need to identify the most valuable consumers and create one-to-one experiences for them.