Integrated marketing campaigns may seem old-school, but contributor Kevin Bobowski explains why they're essential for marketers who want to keep their marketing departments agile and efficient.
It's hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations.Kevin Bobowski | Oct 24, 2017 at 2:51 pm ET
In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential.Kevin Bobowski | Aug 23, 2017 at 3:28 pm ET