The cure for content shock
As buyers drown in a sea of marketing messages, how do you ensure that customers will notice your brand? Columnist Jim Williams says user-generated content is key.
Jim Williams is the VP of Marketing at Influitive, the advocate marketing experts. He is a veteran marketer for early and growth stage tech companies and loves bringing transformative concepts to market. Before joining the Influitive team he held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies.
How user-generated content and customer feedback can strengthen your value proposition
Contributor Jim Williams says it's time to really listen to your customers’ words and understand the experience they expect you to deliver.
There’s a silent killer in your sales pipeline. Do you know how to stop it?
Columnist Jim Williams explains how advocates can help you fuel a healthy sales funnel by putting an end to the fear that stops your customers from buying.
Have Marketers Forgotten What It’s Like To Be Human?
Marketers need to move beyond the data and metrics and remember to make meaningful connections with other humans, says columnist Jim Williams.
Stop Building Marketing Platforms For Marketers
Columnist Jim Williams believes the marketing platform of the future needs to be focused on buyers, not marketers.
The One Thing That Can Save Your Company’s Dying Community
Columnist Jim Williams explains the difference between an online community and an advocate marketing program and how the two can work together.
The Symbiotic Relationship Between Customer Loyalty & Advocacy
How can you turn your loyal customers into advocates? Columnist Jim Williams discusses best practices for advocate marketing.