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Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. This white paper will get you started […]
Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C […]
You’re trying to be a more innovative marketer, but you’re buried in so much data that most of your time is spent trying to make sense of it. Explore this guide to see how Artificial Intelligence enables your team work smarter by helping them make more informed decisions and learn how to: Create seamless journeys […]
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
This report from Hypatia Research unveils the strategic and technological approaches organizations are taking to enrich multi-channel customer journeys. Leveraging multi-channel customer analytics and insights to enrich customer journey design has the potential to: Optimize omni-channel customer interactions and engagement Enhance employee engagement Improve the customers’ purchase experience Mitigate identity theft, fraud and risk To […]
In Forrester’s 33-criteria evaluation of customer analytics vendors, they identified the 11 most significant software providers in this category – Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney Bowes, SAP, SAS, and Teradata – and researched, analyzed and scored them. This evaluation details their findings about how well each vendor fulfills Forrester’s critera and where […]
Personalization is a highly effective strategy to engage, acquire and retain site visitors. Marketers leverage website behavioral data to tailor offers and content to visitors relevant to their known interests and browsing history. The most effective vehicles for personalization are personalized emails and personalized product recommendations. This white paper from IBM details the five steps […]
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels — it is the time to go real-time. Whether you are serving pre-defined static offers, no offers, or siloed offers, marketers who continue the status quo are missing a huge opportunity. This white paper provides four […]
Digital transformation, led by social, mobile, analytics and cloud computing has impacted all levels of businesses, especially the marketing function. While these forces present challenges for CMOs, they also represent a great opportunity to address key imperatives. To meet these challenges, CMOs are seeking a more personalized ‘Solutions-as-a-Service’ that is scalable, adaptable and aligns with […]
Retailers once again captured the attention of holiday shoppers online with sales growing year over year on key shopping days and throughout the holiday season. Mobile continued its strong growth resulting in recordbreaking mobile traffic and sales. Delivered by IBM Digital Analytics Benchmark, this report provides a summary of online retail shopping data and trends […]
So – you think you’ve optimized your landing pages- you finally have real customer engagement. Sure you are getting some conversions but what about those that just vanish? What happened, why and most importantly how do you get them back to finish what they started? Addressing and solving those customer experience conversion setbacks is vital […]
The ever-changing digital communications landscape demands a paradigm shift when it comes to email marketing. Sending emails to a prospect or customer was simple at one point. However, with the growth of mobile devices and popularity of social networks, your customers have discovered newer ways of communicating with you and engaging your brand. Your emails […]
IBM commissioned research by Aberdeen group that definitively recommends the steps that Midmarket organizations need to take to become best-in-class in B2B collaboration and integration. This report looks at how mid-market companies develop, sustain, and grow their businesses through collaboation, network visibility and data integration. Download this report now to better understand how to build […]
Has your organization made the shift to a philosophy that is able to effectively compete in the Digital Age? Having the right strategies and teams in place that can quickly act on real time information is as important as the digital analytics technology that provides the customer insight. In this session, discover the key characteristics […]
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for […]
Technology has fundamentally advanced the creation of what many call “big data.” And the use of marketing data is evolving as rapidly as the technology driving it. For marketers, the proliferation of data has created the ability to better understand consumers, seamlessly match ìright-timeî offers to their needs and optimize the management of profitable, long-term […]
As the world becomes increasingly interconnected, instrumented and infused with intelligence, a new consumer is emerging—an empowered consumer. Enabled by technology and social media, today’s smarter consumer can instantly share information with the world while searching for higher value on the purchasing path. Cost-saving opportunities, or recommendations from trusted friends are often shared as part […]
The most proven scenarios for integration platform-as-a-service (iPaaS) usage are external integration of an organizations’ on-premises applications and processes with those of business partners (i.e., e-commerce B2B integration) and with software-as-a-service (SaaS)/cloud applications (i.e., cloud services integration). This research provides an overview on how iPaaS offerings can be used to address these requirements, focusing on […]
Guess what? You’re not in charge anymore. Your customers have greater and greater influence. While that can be a hard truth for some brands accept, it’s a reality that many of today’s most successful businesses have embraced. Consumers—both businesses and individuals—are smarter. Your approach to selling to them must be smarter as well. Learn how […]
E-Commerce continues to gain visibility with marketing and sales professionals across all sectors. As consumer online shopping continues to grow, interest in online shopping has spread to the B2B sector. With organizations of all sizes moving online, the number of E-Commerce solutions — and the options for adopting E-Commerce software — continue to grow as […]
Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends. Enterprises are seeking a lean, mean, and more holistic approach to integration, doing more real-time integration and planning increased usage of enterprise service buses (ESBs) and data […]
Today’s customers have information at their fingertips and can dictate a new set of terms in the dynamic relationship between buyers and sellers. Smarter Commerce puts the customer at the center of all operations. Read this brochure to learn how your organization can build better business processes.
Today’s web analytics technologies are far superior to the relatively crude clickstream data capture of 10 years ago. Selecting a web analytics and online marketing solution is a high-stakes decision that can shape your company’s fortunes for years to come. Read this white paper to learn how to select the optimal solution for your needs.
Databases and information management systems let you describe, categorize, store, modify and analyze data. What if you could do the same with decisions? Your systems could learn from previous choices and manipulate them to fit new parameters to intelligently mold future decisions made by executives, everyday business users and even your systems to optimize outcomes. […]
Learning from the past is one thing, but real competitive advantage happens you get it right the first time. Read this white paper to uncover why predictive analytics is becoming a necessity for companies to gain and maintain advantage: Why predictive analytics has emerged as a proven way to gain competitive advantage; how you can […]
Every day, people in your organization are struggling to make the right decisions working with customers, partners, and each other because they simply can’t use all available data. There’s too much of it for humans to internalize, understand, and apply in real time. That’s why organizations that automate and optimize decisions informed by predictive analytics […]
When looking at integrating your customer and supplier communities, you need to consider business needs as well as technology challenges. This session will help you with best practices to Identify and segment supply chain partners and their requirements, Determine the appropriate B2B approach for each segment and Create a plan to engage each supply chain […]
Seamless Cross Channel Execution, End to End. You need a single view of the customer, inventory orders and shipments everywhere across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you need it and when. Access the perfect order briefcase to learn how you can achieve: […]
Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advanced analytic tools can help your business achieve advantage, including: Customer acquisition focused on attracting the right customers efficiently; relationship development strategies based on customer interests and propensity to purchase; customer value and satisfaction-based retention strategy; […]
Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.
Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination across all channels quickly resulting in decreased costs and increased revenue.
The managed file transfer (MFT) market is growing rapidly as the shortcomings of using basic file transfer protocol (FTP) to support external file transfers have become more apparent. Both senior management and external auditors are increasing demands for better security and improved governance over information that leaves the enterprise, and MFT solutions provide good options […]
No matter what type of business you are in, surveys are an important tool to help you collect the information you need to understand and evaluate satisfaction. Discover how you can create satisfaction surveys quickly and easily and let you choose the best method to capture this valuable information.
Download this handy guide to help you save time and money as you plan and execute your surveys – and get the highest response rate and the most useful results. Learn how.
Business success today requires a new depth of customer insight. The ability to segment and tailor offerings to precisely match the needs of customers is a strategic imperative that can significantly impact a company’s bottom line. Read this white paper to learn five practical steps your company can take to achieve customer intimacy: Plan your […]
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won’t just survive, you’ll thrive.
Most CRM systems rely on historical analytics that provide a “rear-view mirror” of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers’ evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how […]
Social networking, increased mobility, adoption of digital channels, increased consumer expectations and transparency across industries are just a few of the factors fundamentally reshaping customer interaction. Customers are becoming increasingly sophisticated and have higher expectations of organizations. Enterprises are responding by adding new interaction models and enhancing channel capabilities. However the challenge for businesses today […]
Individuals and businesses alike are embracing the digital revolution. Social networks and digital devices are being used to engage government, businesses and civil society, as well as friends and family. People are using mobile, interactive tools to determine who to trust, where to go and what to buy. At the same time, businesses are undertaking […]