Ian Bowden

Ian Bowden is Head of Search at Ecselis (Havas Group) and is ultimately responsible for Search operations in the UK. Ian joined Havas Group in 2010 and has ten years of experience, having first started in SEO building affiliate websites to pay his way through university. Today, he leads one of the biggest UK Search outfits, and is passionate about driving both performance and integration for clients. In 2012, he was named in Media Week’s "30 under 30" list in recognition of his results for clients.

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Should you still be using an SEO enterprise platform?

Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.