How Google is tackling fake news, and why it should not do it alone
What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle -- and already is tackling -- this problem.
Ian Bowden is Head of Search at Ecselis (Havas Group) and is ultimately responsible for Search operations in the UK. Ian joined Havas Group in 2010 and has ten years of experience, having first started in SEO building affiliate websites to pay his way through university. Today, he leads one of the biggest UK Search outfits, and is passionate about driving both performance and integration for clients. In 2012, he was named in Media Week’s "30 under 30" list in recognition of his results for clients.
What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle -- and already is tackling -- this problem.Ian Bowden | Dec 1, 2016 at 1:30 pm ET
Good outreach is crucial to link building, but it's not easy. Columnist Ian Bowden explains why it's a tough, yet essential, element of a strong SEO campaign.Ian Bowden | Nov 16, 2016 at 1:20 pm ET
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.Ian Bowden | Oct 6, 2016 at 1:15 pm ET
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.Ian Bowden | Sep 8, 2016 at 3:04 pm ET
SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing.Ian Bowden | Aug 11, 2016 at 1:25 pm ET
Columnist Ian Bowden has created a checklist for SEOs to help troubleshoot losses in rankings and organic traffic.Ian Bowden | Jul 14, 2016 at 2:15 pm ET
As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading.Ian Bowden | Jun 16, 2016 at 2:40 pm ET