Greg Gifford

Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. Check out their awesome blog for more of Greg’s local search posts and videos.

Performance

It’s time to change your SEO reports!

SEO reports are often really useful... for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line.

Performance

Stop overloading your Local SEO content!

Developing content for your local business website is clearly important for search engine optimization, but that doesn't mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.

Performance

The secret to writing awesome local content

Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO.

Performance

The key to local SEO

Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO.

Performance

The most important question to ask in local SEO

Achieving outstanding local search results for your clients all comes down to one simple -- yet essential -- question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success.

Performance

10 Local Link Building Tips For 2016

Building links for local businesses often requires a different strategy from traditional link building. Columnist Greg Gifford offers actionable tips that you can put to use right now.