SMX West session: The definitive guide to local search ranking factors
What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors.
SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed session from Andrew Shotland and Dan Leibson from Local SEO Guide.
Last year, Shotland and Leibson decided to conduct their own study on local ranking factors, since the most-cited study on the subject relied on the opinions of SEOs rather than on any objective data. In this session, they shared the results of their analysis of that study and more.
Shotland and Leibson looked at over 100 factors across 30,000 businesses, resulting in over 1.5 million data points. They partnered with Places Scout, a local SEO tool company, to pull the data, then had “actual Ph.D.s” interpret their data.